In recent years, there has been a noticeable shift in consumers' attitudes towards incorporating insects into their diets and recently, The Scotch Malt Whisky Society hosted A Pairing With Legs to explore an unexpected combination of food and drink. This unusual tasting experience hosted in Edinburgh paired different varieties of Scotch with everything from crickets and mealworms to locusts and scorpions.
At the event, mealworms were matched with Disco Diva, a 12-year-old whisky from Speyside, and smoked crickets were paired with the sweet, rich and intensely smoky Smokus Fruticosus.
This tasting, hosted as part of The Scotch Malt Whisky Society's 40th anniversary celebrations, as described by Helen Stewart, head of brand marketing and membership, "personifies what the Society is all about." Going forward, consumers can expect even more unconventional and adventurous tasting experiences from The Scotch Malt Whisky Society.
Insect Whisky Pairings
'A Pairing With Legs' Matched Whisky and Insects
Trend Themes
1. Insect-based Cuisine - As consumers become more open to incorporating insects into their diets, there are opportunities for food and beverage companies to experiment with new insect-based dishes and pairings.
2. Unconventional Taste Experiences - Hosting unconventional tasting experiences, like pairing whisky with insects, can help companies stand out in the crowded food and beverage industry and attract adventurous consumers.
3. Celebration-based Marketing - Creating unique and adventurous tasting experiences, like A Pairing With Legs, as part of anniversary or other celebration-based marketing campaigns can be an effective way to connect with consumers and build brand loyalty.
Industry Implications
1. Food and Beverage - As more consumers become open to insect-based cuisine, there are opportunities for food and beverage companies to innovate in this emerging market and appeal to adventurous eaters.
2. Alcohol - Innovative companies in the alcohol industry can experiment with new and unconventional pairings, like whisky and insects, to offer unique and memorable taste experiences for consumers.
3. Event Planning - Event planning companies can take inspiration from A Pairing With Legs and offer new and adventurous tasting experiences for clients looking to create memorable events and experiences for their guests.