With the anniversary of September 11th upon us, the 9/11 Survivor Tree is an artistic and beautiful way to remember the tragic event that took place 13 years ago. BBDO created a memorial campaign driven by Twitter to not only pay tribute to the victims of September 11th, but to also mark the opening of the 9/11 Memorial and Museum.
Narrated by EGOT-winning actress Whoopi Goldberg, the 9/11 Survivor Tree is an animated children's poem telling the tree's story and enabling parents to have discussions with their kids. Serving as the centerpiece of the 9/11 Memorial and Museum and anchor of the anniversary campaign, the remarkable tree will have a corresponding ebook. Meanwhile the social media fundraising initiative asks people to donate via tweet to support the national organization.
Commemorative Tree Poems
The 9/11 Survivor Tree is Part of a Social Anniversary Campaign
Trend Themes
1. Artistic Memorial Campaigns - Creating artistic and beautiful campaigns to commemorate tragic events like September 11th and engage people in honoring the victims.
2. Animated Children's Poems - Using animated poems to tell stories that allow parents to have discussions with their kids about sensitive topics like tragic events.
3. Social Media Fundraising Initiatives - Using social media platforms like Twitter to encourage people to donate via tweets and support national organizations.
Industry Implications
1. Advertising and Marketing - Creating memorial campaigns that use artistic elements to engage people and honor victims can be a disruptive innovation opportunity in the advertising and marketing industry.
2. Publishing - Creating ebooks and other storytelling mediums like animated poems can be a disruptive innovation opportunity in the publishing industry.
3. Nonprofit and Philanthropy - Using social media fundraising initiatives can be a disruptive innovation opportunity for nonprofit organizations to raise funds and mobilize support.