For the designer's 2022 resort collection, Rosie Assoulin signed a partnership with High Italian Manufacturing - HIM.Co. SpA. The apparel label – whcih is associated with Wildflower Brands LLC – plans to broaden business in Europe, Asia, and the Middle East with this new venture.
HIM, formerly known as the Onward Luxury Group, is a specialist in manufacture and distribution. According to Chief Executive Officer Max Assoulin, HIM will not be taking a stake in Rosie Assoulin. Instead, the alliance will provide the New York-Based designer the opportunity to further its customer base and company growth.
With its new resources, the brand anticipates bolstering its footwear and accessories with a vegan approach. The brand is available for purchase at several retail partners and through direct-to-consumer channels.
Luxury Apparel Collaborations
Rosie Assoulin Partners with HIM Co. for 2022 Resort Collection
Trend Themes
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Luxury Collaboration Partnerships — Luxury brands are seeking innovative collaborations to broaden their customer base and increase brand growth potential.
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Vegan Luxury Products — Luxury brands are exploring vegan materials to create sustainable and ethical products for their customers.
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Direct-to-consumer Channels — Luxury brands are integrating direct-to-consumer channels to provide a seamless shopping experience for their customers.
Industry Implications
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Fashion Industry — Luxury fashion brands can collaborate with manufacturers and explore sustainable materials to create unique products and establish a larger global presence.
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Manufacturing Industry — Manufacturing companies can collaborate with luxury fashion brands to provide their expertise in creating innovative products and expand their customer base.
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Retail Industry — Retailers can take advantage of luxury brand collaborations to introduce unique products and provide their customers with exclusive shopping experiences.