For the designer's 2022 resort collection, Rosie Assoulin signed a partnership with High Italian Manufacturing - HIM.Co. SpA. The apparel label – whcih is associated with Wildflower Brands LLC – plans to broaden business in Europe, Asia, and the Middle East with this new venture.
HIM, formerly known as the Onward Luxury Group, is a specialist in manufacture and distribution. According to Chief Executive Officer Max Assoulin, HIM will not be taking a stake in Rosie Assoulin. Instead, the alliance will provide the New York-Based designer the opportunity to further its customer base and company growth.
With its new resources, the brand anticipates bolstering its footwear and accessories with a vegan approach. The brand is available for purchase at several retail partners and through direct-to-consumer channels.
Luxury Apparel Collaborations
Rosie Assoulin Partners with HIM Co. for 2022 Resort Collection
Trend Themes
1. Luxury Collaboration Partnerships - Luxury brands are seeking innovative collaborations to broaden their customer base and increase brand growth potential.
2. Vegan Luxury Products - Luxury brands are exploring vegan materials to create sustainable and ethical products for their customers.
3. Direct-to-consumer Channels - Luxury brands are integrating direct-to-consumer channels to provide a seamless shopping experience for their customers.
Industry Implications
1. Fashion Industry - Luxury fashion brands can collaborate with manufacturers and explore sustainable materials to create unique products and establish a larger global presence.
2. Manufacturing Industry - Manufacturing companies can collaborate with luxury fashion brands to provide their expertise in creating innovative products and expand their customer base.
3. Retail Industry - Retailers can take advantage of luxury brand collaborations to introduce unique products and provide their customers with exclusive shopping experiences.