Allan Peterkin has written an interesting and informative book that takes on the almighty mustache, aptly named '1000 Mustaches: A Cultural History of the Mo.'
The book comes out at a time when mustaches are making a comeback. Once the outdated look that people would always tell others to shave off, the mustache is growing in popularity again. This is in part because of Movember, a month dedicated to allowing men to grow out their facial hair in hopes of raising money for prostate cancer research. This has resulted in the appearance of facial hair on the upper lip of many celebrities, including Ashton Kutcher and James Franco.
Learn about the rich history of the mustache in 1000 Mustaches, which hits shelves in September of 2012.
Facial Hair History Books
'1000 Mustaches' Tells a Story of Epic Crumb Dusters
Trend Themes
1. Mustache Revival - The resurgence in popularity of mustaches is creating opportunities for innovative products and services targeted at men's grooming.
2. Movember Movement - The annual Movember campaign is driving a cultural shift towards accepting and embracing facial hair, presenting opportunities for brands to align with the cause and offer related products and services.
3. Cultural History Fascination - The growing interest in cultural histories, like '1000 Mustaches,' indicates a market demand for unique and niche books that explore different aspects of human culture and provide educational value.
Industry Implications
1. Men's Grooming - The rise in popularity of mustaches opens up opportunities for the men's grooming industry to develop specialized products like mustache waxes, oils, and grooming tools.
2. Health and Wellness - The Movember movement presents opportunities for health and wellness companies to collaborate on fundraising initiatives, develop prostate cancer awareness campaigns, and launch products tailored to men's health needs.
3. Publishing - The success of books like '1000 Mustaches' highlights the potential for publishing companies to cater to niche markets and produce cultural history books that appeal to curious readers.