Top 100 Branding Trends in October

The October 2024 branding round-up boasts playful, modern, and sophisticated branding activations that are designed to immediately capture consumer attention and even increase customer loyalty through special offerings.

In the cosmetic market, the branding aesthetic focus falls on vibrancy. The Guerlain x Emilio Pucci Makeup Collection is a great example of this as the line boasts several products that integrate Pucci's 'Marmo' motif with Guerlain’s renowned formulas. Shiseido also launches an ultra-playful line, in collaboration with Global Brand Ambassador Hunter Schafer. The packaging aesthetic of some of Shiseido's best-selling products features Hunter Schafer's original illustrations in soft colors like lilac, rose, blush, and chartreuse.

The October 2024 branding round-up also marks the start of shopping for the holiday season, with beauty brands like Biossance and Dermalogica debuting their special holiday skincare kits.