May 2025 celebrity trends are setting the tone for innovation in both fashion and wellness, with trendsetters leveraging their cultural clout to reinvent the everyday.
The Ksubi x Veneda Carter partnership is redefining streetwear cool with the launch of the ‘Ksuper’ jean. Oversized, low-rise, and boldly exaggerated, this denim drop represents the baggiest women’s style Ksubi has ever released. Carter, the face and stylist of the campaign, brings a high-fashion edge to the capsule with six unique washes, including leopard print and mud-washed cargos. With signature pin-tuck detailing and a lived-in aesthetic, the Ksuper capsule fuses rebel energy with couture styling, offering a fresh take on fashion’s favorite staple.
Meanwhile, Cactus Jack x Erewhon juice shots appeared at Coachella 2025. Created by Travis Scott’s record label, the hot sauce-inspired bottles offer three functional blends -- 'Liquid Gold,' 'Life Force,' and 'Golden Eye' -- designed to energize festival-goers. These limited-edition drinks merge health, music culture, and exclusivity, highlighting a new wave of celebrity-branded wellness experiences.
Top 35 Celebrity Trends in May
From Stylist-Approved Denim Drops to Record Label Juice Shots:
Georgia Wray Norsten — May 31, 2025 — Pop Culture
35
Fast-Food-Inspired Bag Designs
New York Knicks Players Create Custom Chipotle To-Go Bags
34
Alcoholic Whipped Cream Activations
Cardi B Promoted Whipshots at the REVOLVE x Pizzaslime Party
33
AI-Enhanced Smart Speakers
xboom by will.i.am Elevates Listening Experiences with AI Capabilities
32
Model-Approved Sportswear Collections
Sporty & Rich X Irina Shayk Unveil Timeless Essentials
31
It Girl-Approved Apparel Collabs
Reformation X Devon Lee Carlson Unveil a Warm Weather Capsule
30
Documentary-Style Hair Campaigns
Cécred’s 'A Deeper Understanding of Hair' Shows Power and Purpose
29
Pop Star Game Collaborations
Sabrina Carpenter Joins Fortnite's Latest Festival Event
28
Collaborative Cosmo Experiences
Absolut x Paris Hilton Present the 'Absolut House of Cosmo'
27
Icon-Approved Soap Campaigns
Mike Tyson is Moisture Mike in Dr. Squatch’s Latest Grooming Campaign
26
Female Rapper Brand Launches
Cardi B and Revolve Join Forces to Build a Legacy
25
Retro-Toned Haircare Spots
Shay Mitchell Stars in OGX’s National TV Campaign
24
Modern Motherhood Campaigns
Nara Smith Stars in Marc Jacobs' Mother's Day Campaign
23
Flavorful Vodka Soda Packs
Kylie Jenner’s Sprinter Vodka Soda Debuts a 'Palm Springs Variety Pack'
22
Exclusive VIP Hotel Experiences
Marriott Bonvoy is the Official Hotel Partner for Beyoncé’s Tour
21
Foodie-Inspired Sparkling Drinks
Guy Fieri Collaborated on Three Waterloo Sparkling Water Flavors
20
Festival-Ready THC-Infused Beverages
Cheech & Chong and Rolling Loud Debut the Pit Punch
19
Celebrity Icon-Inspired Floral-Fruity Fragrances
Paris Hilton Fragrances Debuts the ICONIC Scent
18
Cinematic Haircare Campaigns
OLAPLEX Introduced its 'Designed to Defy' Campaign
17
Stylist-Approved Denim Drops
Ksubi x Veneda Carter Redefine Streetwear Cool With the Ksuper Drop
16
Humorous Sunscreen Spots
John Cena Stars in Neutrogena's 'Sunscreen You Can’t See' Ad
15
Celebrity-Approved THC-Infused Tea-Lemonades
Whoopi Goldberg and Pure Genesis Launch Whoop-Tea
14
Multi-Benefit Lip Treatments
The Outset's Lip Oasis Gossy Treatment Fortifies the Skin Barrier
13
Athlete-Approved Water Brands
Aim High Canned Water Blends Hydration with Motivation
12
Country Music-Inspired Apparel Campaigns
TravisMathew Taps Alana Springsteen and Dylan Gossett
11
Celebrity-Collaborative Athletic Lines
Fabletics Presents the By Khloé Line with Khloé Kardashian
10
Music Icon-Supported AI Campaigns
Music Stars Spotlight Workday's AI-Powered Enterprise Solutions
9
Record Label Juice Shots
The Cactus Jack x Erewhon Shots are Travis Scott-Approved
8
Celebrity-Supported On-The-Go Fitness Bundles
Pvolve and Jennifer Aniston Launch 'Sculpt Anywhere'
7
Cinematic Travel Campaigns
Millie Bobby Brown and Jake Bongiovi Star in 'Find Your Story'
6
Music-Forward Car Events
David Guetta x Porsche Electrify Dubai with High-Octane Sound and Speed
5
Product Size Expansions
Fenty Skin Unveils a Limited-Edition Jumbo Butta Drop
4
Female-Focused Basketball Development Programs
PUMA Hoops & WNBA Superstar Breanna Stewart Partner
3
Golfer-Focused Sports Nutrition Partnerships
Bucked Up Partners with Bryson DeChambeau
2
Outdoor Cooking Experiences
Ninja x David Beckham Showcase the 'FlexFlame' at Inter Miami Tailgate
1
Celebrity-Collaborative Cookie Menus
Crumbl Joins the Kardashian Jenner Family on New Cookies
Related Ideas
Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
Luxurious Parisian-Inspired Fragrances
Guerlain Introduces Patchouli Paris to Its Range
Floral Celebrity-Made Fragrances
Kylie Cosmetics Launches the 'Cosmic 2.0' Eau de Parfum
AI-Accelerated Affordable Laptops
ACER Unveiled a New Chromebook Laptop for Students
AI Marketing Storytelling
Coca-Cola AI Campaign Brings Nostalgia and Innovation Together
Dating App-Collaborative Bed Designs
Gustaf Westman Joins Feeld on a Multipurpose Bed Design
Ethereal Self-Care Collections
The Dream Collection by Rituals Targets Gen Z
Authenticity-Centric Beauty Series
Sephora Adds to Its 'We Belong to Something Beautiful' Campaign
Luxury Beauty Brand Launches
La Beauté Louis Vuitton Unveils a New Era of Luxury Beauty
Intriguing Denim Collabs
The New Levi’s X Undercover Collaboration Ofers a Bold Fusion
Extra-Roomy Shopper Bags
FREITAG Debuts the 'F260 MIAMI WIDE' Bag
Unique AI-Generated Ads
Skinny Mobile Introduces Its New AI-Powered Brand Ambassador
Runner-Focused Non-Alcoholic Craft Beers
Tilray Brands Expands Runner’s High Brewing Distribution
Boyfriend-Focused Campaigns
Pete Davidson X Reformation Unveil the Ultimate Boyfriend Campaign
Star-Approved Haircare Campaigns
Owen Wilson X California Naturals Bring Laid-Back Charm
Chic Marble-Accented Speakers
The Bang & Olufsen Beosound Balance Natura Speaker is Opulent
Spring Fashion Blooms
Reformation Drops Seasonal Wardrobe Refresh with Sustainable Flair
Fruity Protein Drinks
Bucked Up Drops its 'Lightly Carbonated Protein Drink' in Four Flavors
Documentary-Style Hair Campaigns
Cécred’s 'A Deeper Understanding of Hair' Shows Power and Purpose
Clean Hair Product Launches
California Naturals Launches at 14,00 Ulta Beauty Stores
Unique Body Butters
Josie Maran's Golden Hour Whipped Body Butter Unlocks Your Natural Glow
Star-Approved Bag Campaigns
Louis Vuitton X Zendaya Join for Murakami’s Cherry Blossom Revival
Cooling Lip Oils
NYX Cosmetics' Fat Oil Lip Drip CHILLZ are Lip-Cooling
Snackable Fashion Statements
QDOBA Debuts a Bold Look at New York Fashion Week
Iconic Anniversary Fragrances
Éditions de Parfum Frédéric Malle Will Re-Release Portrait of a Lady
Iconic Vodka Cocktails
Absolut Introduces Convenient Ready-to-Serve Cocktails
Whimsical Castle-Like Brick Sets
LEGO Introduces a Beauty and the Beast Castle Set
Priming Invisible Sunscreens
Vacation's Crystal SPF 50 Face Gel Doubles as a Blurring Primer
Unique Resort Vacations
'All-Inclusive' by Marriott Bonvoy Destinations Features Diverse Offerings
Game-Themed Soap Collabs
Dr. Squatch X Call of Duty Bring Battle-Ready Hygiene to Your Routine
Sustainable Fashion Apparel
Reformation Drops New Colors for its 'Clara Cashmere Cardigan'
Next-Gen Moisturizing Cosmetics
Make Up For Ever Super Boost Appeals to Gen Alpha and Gen Z
It Girl-Inspired Fashion Lines
Veronica Beard Recently Launched Its Spring/Summer 2025 Capsule
Minimal Elegant Desktop Speakers
Hao Kong Designs the Hoam Desktop Speaker Concept
Female Rapper Brand Launches
Cardi B and Revolve Join Forces to Build a Legacy
Console-Enhancing Webcam Accessories
Nintendo's Switch 2 Console will Feature the Switch 2 Camera
Video Game-Inspired Soaps
The Dr. Squatch x Call of Duty Collection Includes Four Products
Organization-Forward Backpack Drops
The Matrix Backpack Offers a Stylish Smart Design
Retro-Toned Haircare Spots
Shay Mitchell Stars in OGX’s National TV Campaign
Big-Game Hospitality Experiences
Marriott Debuts a City-Wide and Unique Super Bowl Experience
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
Hops-Infused Sparkling Water
Sidekick Sparkling Hop Water is a Refreshing Non-Alcoholic Drink
Sustainable Skincare Products
The Fenty Skin Butta Drop Hydrating Body Milk Refill is Convenience
Hotel-Inspired Apparel Collabs
Sporty & Rich X Le Bristol Paris Brings Elegance to Clothing.
Mental Wellness-Supporting Water Brands
H2Om Water with Intention is a Functional Water Brand
Fashion-Brand Luxe Fitness Capsules
The Pilates Celine Collection Elevates Luxe Fitness Products
Pilates-Inspired Fitness Modalities
Rev’d Fitness Introduces the Powerhouse Fitness Modality
Drama-Series-Inspired SPF Campaigns
Vaseline x The White Lotus Spotlight the 'Gluta-HYA SPFF 50'
Beauty Brand-Sponsored Sports Events
Maybelline New York Becomes WNBA's Official Beauty Partner
Versatile Multifunctional Pole Projectors
LG Introduces the Versatile and Tranquil PF600U
Beautifying Pre-Concert Pop-Ups
Tequila Rose's Break in Case of Glam-ergency Refreshed Music Fans
Playful Spring-Forward Statements
The Marc Jacobs' 'Charm Collection' Embodies Springtime Vibrancy
Cubic Cookie Movie Campaigns
The Oreo x A Minecraft Movie Campaign Dropped a Huge Cookie in London
Cookie-Inspired Breakfast Pastries
Pop-Tarts x Girl Scouts Toaster Pastries Come in Two Flavors
Athletic Demand-Driven Beverages
These New BOOST Drinks Help with Hydration and Energy
Creative Urban Collaborative Fashion
A Day's March Joins Deadwood on a Joint Collection
Collaboration Snack Chip Cookies
The Chip City Cookies Pringlicious Cookie is Made with Pringles
Volumizing Hair Care Campaigns
Hailee Steinfeld Stars in ‘Get Hy with Nexxus’ Campaign
Cake-Flavored Spiked Whipped Creams
King Cake Whipshots Celebrates Mardi Gras Flavors
Juicy Vodka Cocktails
Holla Spirits Launched Two Nostalgic, Flavor-Forward RTD Cocktails
Culturally Immersive Vacay Destinations
The Marriott Vacation Clubs Center on Experiences
Creamy Hard-Soda Variety Packs
Vizzy Hard Seltzer Introduced the 'Cream Pop Variety Pack'
Extra-Strong RTD Cocktails
Cayman Jacked Offers a Bold Margarita in a Can
Amusing Work Platform Ads
Singing Llamas Highlight Why You'll Love Using Monday.com
Anti-Aging Scalp Serums
Olaplex's Scalp Longevity Treatment Delivers Immediate & Long-Term Support
Humorous Haircare Campaigns
CeraVe X SNL Team Up to Make Tackling Dandruff Less Serious
Festival-Inspired Cocktail Kits
Código 1530 Introduces a 'Stagecoach Margarita Cocktail Kit'
Portable Gym-Care Beauty Kits
Après Beauty Focuses on Practicality and Performance
Whimsical Patterned Diverse Fashion
Kate Spade and Target Work Together on a New Collection
Portable Battery-Powered Projectors
ViewSonic's M1 Max Offers HD 1080P Video On-The-Go
Outdoor Five-in-One Ovens
Ninja Introduced its 'Artisan Outdoor Pizza Oven'
Comedic Body Wash Ads
Moist Humor by Dove Debuted During SNL50: the Anniversary Special
Robust Bass-Boosted Speakers
The Sony ULT Speaker Range Boasts Four New Products
5-in-1 Outdoor Cooking Systems
Ninja FlexFlame Combines Multiple Outdoor Appliances into One
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Empowering Woman-Inspired Campaigns
Stuart Weitzman Launches 'How Lovely to Be a Woman'
Buttery Sensitive-Skin-Targeted Soaps
Dr. Squatch Launched the 'Total Moisture Collection'
Curated Home Pantry Goods
Meghan Markle Introduces the New As Ever Brand of Home Goods
Bold Athlete-Centric Campaigns
C4 Energy Debuts 'Made for Athletes. Certified for Sport'
Stylish Fashion Campaigns
Marc Jacobs Unveils its Spring 2025 ‘MarcWorld’ Campaign
Cinematic Travel Campaigns
Marriott Bonvoy Debuts the 'You are the Greatest Souvenir' Campaign
Sustainable Cashmere Collections
Reformation Expands Its Belove Cardigan Line with New Designs
March Break Hotel Offers
Marriott Bonvoy Hotels Offer Canadians the Most During March Break
Modern Athlete-Focused Performance Beverages
SDS Products Has Introduced DRYP Hydration
Seasonally Inspired Snack Cookies
The Latest Fancypants Cookies Come in New Flavors for Springtime
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Drinkable Wellness Shots
Happy Aging Debuts its Functional Glow and Calm Shot
Celebrity-Studded Perfume Campaigns
The Christian Dior Homme Eau De Parfum is Alluring
Dual-Purpose Vintage-Inspired Home Objects
Mantelpiece's The Vase Blends Elegance with Function
Inclusive Retailer-Backed Films
The Sephora Beauty & Belonging Film Prioritizes Diversity
All-Season Ice Creams
The Latest Hudsonville Ice Cream Products Come in Many Options
Berry-Powered Immunity Shots
The Rebel Kitchen Camu Shots Come in Two Options
Youthful Golf-Focused Brand Ambassadors
TravisMathew Partners with Akshay Bhatia
Collaborative Bold Sneaker Models
PUMA and Salehe Bembury Join Forces on a Dynamic Sneaker
Spicy Craft Vodka Sodas
Kickstand Cocktails Unveiled a Refreshed Profile for National Spicy Day
Education-Supporting Beauty Brands
Sally Beauty Debuts Its Annual Rooted in Success Initiative
Parisian Romance-Inspired Candle Lines
La Fleur Parfumée Expands Its Luxury Home Fragrance Line
Glass-Like Finish Lip Balms
Revlon Super Lustrous Glass Shine Balm Comes in 10 Shades
Premium Peach Vodkas
Sprinter Launches Single-Flavor Pack in Peach State Celebration
Empowering Women Athlete Campaigns
'Stay Ready' Urges Women to Consider Their Financial Futures
Fragrant Skincare Collection Expansions
EOS Expands Its Popular Vanilla Cashmere Collection
Celebrity-Collaborative Athletic Lines
Fabletics Presents the By Khloé Line with Khloé Kardashian
Multifunctional Outdoor Grill Ranges
Cuisinart Outdoors Unveiled Two New Grills for 2025
Post-Class-Focused Wellness Campaigns
Soulcycle and Uni Launch 'Sweat It Out, See the Glow'
Humorous AI-Forward Spots
GoDaddy Unveiled its 'Act Like You Know' Super Bowl LIX Ad
Naturally Caffeinated Sparkling Water
Cómo No Beverages Boost Energy with Green Tea and Guarana
Relaxing Cannabis Lemonade Refreshments
Wynk THC Lemonade Seltzers Have 10mg Per Serving
Green Tourism-Focused Video Series
Hong Kong Tourism Board Boasts Four Captivating Short Films
Americana Cuisine Liqueurs
Lacey's Vodkashake Harkens Back to 1950s Diner Culture
Home Chef Appliance Partnerships
SharkNinja and Nathan Anthony Partnered for New Recipes
Glitz-Inspired Haircare Campaigns
The TRESemmé 'Give Gloss Campaign’ Stars Paige DeSorbo
Reimagined Story-Driven Campaigns
Visa Presented its 'Typewriter' Campaign at the 2025 Oscars
Travel Lifestyle Brand Ads
Away’s 'Travel Changed Me' Film Captures the Power of Exploration
Cutting-Edge TV Audio Systems
Hisense Has Introduced the Powerful AX5140Q Sound System
College-Inspired Footwear Collections
Sporty & Rich X Adidas Revamp the Handball Spezials
4K Ultra-Detailed Projectors
The Dangbei DBOX02 is a Licensed Netflix Projector with 4K Resolution
Superfood Snack Partnerships
OAKBERRY and Scott's Protein Balls Partnered to Expand Access
Wild 3D Platforming Games
Donkey Kong is Back in 'Donkey Kong Bananza' On Nintendo Switch 2
Salty-Sweet Sundaes
Häagen-Dazs' Salted Brown Butter Cookie Dazzler Remixes the Sundae
Virtual Idol Game Crossovers
Fortnite Festival and Hatsune Miku Bring Vocaloid to Modern Gaming
Women’s College Basketball-Themed Capsules
Mitchell & Ness Teams Up with Playa Society
Scent-Flavored Water Bottles
air up's Click Water Bottle Hydrates Kids with Scentaste Tech
Ayurvedic-Based Haircare Campaigns
Kareena Kapoor Khan Announced as a Fable & Mane Ambassador
Paintable Easter Chocolates
The 'Magno Chocolates Painting Kit Easter Edition' Features Six Eggs
Strategic Category-Defining Co-Ownership Partnerships
RAW Nutrition & the Quality Group Partner
Hot Honey-Flavored Proteins
Chipotle Launches a New Protein Option after a Market Test
Purpose-Driven Menu Items
BarBurrito Partners with Athletes for Court Restoration Initiative
Large-Scale Drone Lightshows
Abu Dhabi will Host a Culturally Driven Show to Boost Tourism
Performance-Focused Comfortable Pant Designs
Travismathew is Launching the Everyday Pant for Women
Couples Engagement Apps
LovOn Strengthens Relationships With Daily Questions, Games, & Activities
Athlete-Supported Supplement Lines
BodyHealth Joins Forces with NBA All-Star Bam Adebayo
Orchard Fruit Cocktail Mixers
Franklin & Sons Orchard Apple & Pear Has a Crisp, Juicy Flavor
Oversized Pizzeria Donut Ranges
Domino's Australia Giant Donuts Come in Four Flavors
Fashion-Focused Celebrity Stylist Partnerships
ASTR The Label Collaborates with Danielle & Alix
Golf-Focused Bourbon Sweepstakes
Blade and Bow Partners with Wyndham Clark on Special Sweepstakes