Tennis starlets like Maria Sharapova and the Williams sisters have never been in the mainstream as much as they are now.
After Maria Sharapova won her first Wimbledon title at such a young age and the Williams sisters dominated tennis for so long, they finally made the transition into business, fashion and modeling (Maria Sharapova for the modeling).
They’ve had quite the impact within and outside of their sport and we’ve compiled a collection of innovations that showcase what stars like Maria Sharapova have done (check her cover shots).
16 Tennis Starlets
Hitting the Mainstream, from Maria Sharapova to the Williams Sisters:
Andrew Robichaud — Aug 24, 2009 — Celebs
16
Tennis Players as Bikini Models
Tennis Beauties in Sports Illustrated Swimsuit Issue 2009
15
The Curse of The Tuxedo
Maria Sharapova's Outfit Instigated Opponent, Led to Defeat
14
Wimbledon Fashion
Maria Sharapova's Tennis Tuxedo
13
Tennis-Inspired Accessories
Maria Sharapova for Sony Ericsson
12
Transgendered Tennis Players
Sarah Gronert Sparks a Whole New Gender Dispute in Pro Sports
11
Celebrity Cell Phone Ads As Wallpaper
Maria Sharapova for Sony Ericsson Z555i
10
French Open Fashion
From Serena Williams' Orange Hot Pants to Rafael Nadal's Pink Polo
9
Cheap Celeb Brands
Venus Williams EleVen Sportswear Line (Everything Under $20)
8
Pro Tennis Fashion
2008 US Open “Glam Slam” Outfits
7
Sexism at Wimbledon?
Tournament Accused of Mistreating Venus Williams & Female Players
6
Tennis Champs as Cover Models
Maria Sharapova Channels Madonna for GQ
5
Tennis Court Couture
Venus and Serena Williams in Harper's Bazaar
4
Tennis Denim
Maria Sharapova Brings Blue Jeans to the Court at French Open
3
Professional Sibling Rivalry
Venus & Serena Face Off at Wimbledon
2
Renaissance Inspired Ads
Reebok's Birth of Venus
1
Fashletic Tennis Dresses
DKNY Brings Court Sports to Couture For Spring 2009
Related Ideas
Collegiate Sneaker Campaigns
Under Armour Debuts the 'Sisterhood in Style' Campaign
Athlete-Designed Skating Looks
Madison Chock Launches a Skating Wardrobe Brand
Modern Heritage-Based Streetwear
adidas Spotlights its 'Superstar Collection' for Fall and Winter
Professional Tennis Player Ambassadors
Carroten Taps Amanda Anisimova as Ambassador
Basketball-Player-Backed Performance Capsules
Angel Reese x Reebok Partner for a Bold Collection
Soccer Athlete Dolls
Chloe Kelly Barbie Doll Honors the Striker for International Women’s Day
Celebrative Icon-Inspired Campaigns
adidas Originals Honors 55 Years with Superstar: The Original
Hospitality-Inspired Apparel
Brach x Lacoste Serve Resortcore with Limited Edition Sweatshirts
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Tennis-Themed Activations
The LALO Clubhouse Serves Up Tennis and Tequila at Thompson Central Park
Gen X Beauty Campaigns
Bluemercury's Up Next Campaign Celebrates Women 40+
Pop-Star Coffee Partnerships
Dua Lipa Becomes Nespresso's Global Brand Ambassador
Iconic Fashion Design Revivals
Mugler's Re/Edit Capsule Campaign Efatures Sharon Stone
Tennis Player-Inspired Apparel
Psycho Bunny Offers Arthur Rinderknech Looks
Flattering Spring-Forward Garments
Mars The Label Adapts Its Sculpted Silhouettes to Springtime
Model-Approved Sportswear Collections
Sporty & Rich X Irina Shayk Unveil Timeless Essentials
Star-Studded Brand Campaigns
'Play With Icons' is Redefining Lacoste’s Global Identity
Elevated Fall Tennis Fashion
The Y-3 FW25 Tennis Campaign Blends Performance with Bold Design
High-Fashion-Inspired Athletic Wear
Veronica Beard and HEAD Sportswear Collaborate on a New Line
Sharpened Brand Identities
Lacoste Rebrand Campaign Refocuses the Logo Through Sporty Storytelling
Elder Athlete-Supported Serum Campaigns
Paula’s Choice Markets Its CellularYouth Longevity Serum
Tennis-Forward Pop-Ups
Lacoste’s Activations Serve Up Style Across NYC Ahead of U.S. Open
Women's Basketball Brand Ambassadors
Roots Extended Its Partnership With NCAA Star Toby Fournier
Playful Showgirl-Inspired Apparel
SHEIN Taps Into The Life of a Showgirl with Vibrant Pieces
Tennis Star Hydration Partnerships
Aryna Sabalenka Taps Electrolit Ahead of the 2025 U.S Open
Tennis Player Jewelry Capsules
Madison Keys x Brilliant Earth Partner for a Curated Collection
Female-Athlete Hydration Initiatives
Gatorade x WNBA Enhance Hydration Awareness Among Athletes
Basketball Player-Supported Hydration Products
Stanley 1913 Collaborates with Caitlin Clark
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Social-First Direct Selling Series
Mary Kay Miss Conceptions Reshapes Gen Z & Millennial Mindsets
Tennis Brand Global Campaigns
Lacoste Relaunched Its 'Life Is a Beautiful' Sport Campaign
Glamorous Tennis-Inspired Stays
Lotte New York Palace Presents the 'Game, Set, Sparkle' Package
Minimal Collaborative Summer Footwear
Wales Bonner and adidas Join Once Again for SS25
Tennis Tournament Capsule Collections
The Lululemon Indian Wells Apparel Range is Athlete-Approved
Tennis Fine Jewelry Collaborations
Kinn Studio & Prince Dropped Its Fine Jewelry Tennis Collection
Signature Athlete Collections
Caitlin Clark's Signature Release Marks Historic Nike WNBA Milestone
Sports Beauty Collaborations
The Paris Saint-Germain Women’s Soccer Club Partners with Ilia Beauty
Luxuriously Fashion-Forward Tennis Lines
Gucci's 2025 Tennis Collection is Functional and Stylish
Basktball Athlete-Approved Makeup Ranges
NYX Professional Makeup Taps Lauren Betts
Modern Motherhood Campaigns
Nara Smith Stars in Marc Jacobs' Mother's Day Campaign
Whimsical Youth-Inspired Fashion
The Miu Miu L’été 2025 Campaign is Playful and Stunning
Luuxury High-Performance Athletic Wear
The Miu Miu x New Balance Collaboration Taps Coco Gauff
Soccer Athlete-Starring Beauty Campaigns
e.l.f. Partners with the NWSL's Jess Carter
Luxury Artistic Product Exhibitions
Miu Miu x Helen Marten Bring Immersive Art to Art Basel Paris
Heritage Tennis Runway Collections
Lacoste Debuted Its Fall/Winter 26 Collection at Roland-Garros
Cinematic Campaign Posters
Nike 2026 World Cup posters frame national teams through film-styles
Seasonal Sportswear Collection
Simone Rocha x adidas Presents Fall/winter 2026 Apparel
Expressive Hair Campaigns
Wavytalk's Main Character Hair Campaign Makes Everyday Styles Memorable
Figure Skater Merch
Nike's Alysa Liu Collection Turns Olympic Moments into Graphic Streetwear
Pickleball-Focused Exclusive Footwear Partnerships
Mizuno Joins Forces with EmpowHer Pickleball
Elegant Sport Heritage Experiences
The Plaza x Lacoste Present the 'Tennis-Inspired Afternoon Tea'
Lifestyle Icon-Backed Stores
Martha Stewart is Launching Stores Globally, Starting in Dubai
Youthfully Elegant Spring Capsules
Roger Vivier Unveiled its Parisian-Centric SS26 Campaign
Varsity Influencer Teams
UNC Turns Student-Athletes Into Social Media Monetization Experts
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Dessert-Shot Fashion Campaigns
Stella McCartney's Summer 2026 Campaign is Shot in Qatar
Playful Tomato Athletes
The Heinz National Games Campaign Turns Tomato Stems into Sports Figures
Connection-Centered Bag Campaigns
Kate Spade's Spark Something Beautiful Stars Gen Z Icons
Family Cast Campaigns
Victoria’s Secret Mother’s Day Campaign Features Adriana Lima with Daughters
Chinese Band-Supported Beauty Brands
Maybelline New York Partners with Teens in Times (TNT)
Athletic Boundary-Blurring Collabs
The Reigning Champ x PUMA Golf Collection Bridges Worlds
Athlete-Backed Basketball Collections
Wilson Continues Its Collaboration with Caitlin Clark
All-Female Racing Partnerships
Wella Professionals Becomes an Official Partner of the F1 Academy
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Ultra-Chic Sporty Fashion Outfits
AKIRA's Game Day Outfits and Courtside Looks are to Die For
Cinematic Sneaker Campaigns
Adidas Originals Superstar Campaign Features Icons Such as Jennie
Fashion Sports Partnerships
The Coach x WNBA Partnership Champions Style and Self-Expression
Ping Pong-Centric Collabs
Little Tokyo Table Tennis and ASICS Serve Up Sporty Streetwear Capsule
Athlete-Inspired Football Collections
Nike and Sam Kerr Launch a Signature Product Line
Technical Apparel Capsule
Mizuno for Margaret Howell Spring Summer 2026 Refines Performance Basics
Celebrity-Backed Luxury Jewelry Campaigns
Tiffany & Co. Runs an Ad with Natalie Portman
Comprehensive Hotel Rebrands
SH Hotels & Resorts Recently Rebranded to Starwood Hotels
Sports AI Technology Partnerships
Accenture and the WTA Partnered to Modernize Women's Tennis Tech
Reimagined Crocodile Logos
Lacoste x Novak Djokovic Introduce an Exclusive GOAT Capsule
Redefined Women's Sportswear
Under Armour Launched the 'Women’s Courtside Collection'
1990s Tennis Culture Capsules
The Brooks Brothers x Prince Collection Features Vintage Graphics
British Apparel Brand Relaunches
Topshop x Cara Delevingne Partner for a London-Inspired Campaign
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Retro Tennis Culture-Inspired Tracksuits
BOAST Calls Attention to the Tipped Warm-Up Jacket & Pant
Branded Summer Lunches
MESHKI Debuts Its Viva Resort ’25 Collection with a Soirée in St. Tropez
Whimsical Patterned Diverse Fashion
Kate Spade and Target Work Together on a New Collection
Heritage Sportswear Capsule
Umbro x Wacko Maria Debut Spring/summer 2026 Collaboration Collection
Romantic Summer-Ready Apparel
Alessandra Rich Unveils an Exclusive Capsule with Net-A-Porter
Tennis Star Ambassador Deals
Walker's Shortbread Partners with Tennis Icon Andy Murray
Fashion Icon Toy Ranges
Playmates Toys Launches the Paris & Pups Range, Inspired by Paris Hilton
Non-Alcoholic Beer Ambassadors
Heineken Named Serena Williams Its Non-Alcoholic Beer Ambassador
WNBA Footwear Partnerships
Skechers Became an Official WNBA Shoe Partner During Its 30th Season
Actress-Starring Sports Fashion Campaigns
Adèle Exarchopoulos is Lacoste's New Brand Ambassador
Sport-Infused Shoe Capsules
June Ambrose x Naturalizer Fuses Fashion Aesthetics & Athletic Codes
Polo Shirt Marketing Campaigns
U.s. Polo Assn. Launches a Global Campaign Highlighting Its Origins
Collaborative Street-Ready Footwear
Under Armour Debuts the 'UA Halo Racer' with Tini Stoessel
Tennis Barbie Dolls
Barbie Debuts Venus Williams Doll to Honor Equal Pay Pioneer
Sports Beauty Partnerships
Fenty Beauty Partners with WNBA’s New York Liberty in a Historic Deal
Mental Health-Focused Athlete Services
The Professional Tennis Players Association Taps Psych Hub
Athlete-Led Marketing Strategies
Forta Cosmetics Uses Athlete Network to Launch Its Setting Spray
Celebrity-Modelled Lingerie Collections
Heidi Klum & Daughter Star Intimissimi's Basics Collection
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Tennis-Inspired Skate Shoes
Setinn X Vans Authentic Speed Introduces Minimal Tennis-Ready Designs
Basketball Athlete-Backed Water Campaigns
Saratoga Spring Water Partners with Skylar Diggins
Premium Dietitian-Approved Meals
Tempo x Maria Sharapova Teamed Up to Share Balanced Meals
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
Sportstyle Apparel Capsule
Mizuno Sportstyle Announces Its Inaugural SS26 Apparel Line
Tennis Tournament Outfitters
BOSS Secures Australian Open Tennis Fashion Partnership
Female Athlete Wellness Programs
Muse Capital Launched Its Optima Program for Sports Performance
Gaming Style Capsules
The Nike x Martine Rose Campaign Spotlights Esports Athletes as Modern Icons
Unique Co-Designed Capsules
Etsy Partners With WNBA Players for The 'Icon Collection'
Female Athlete-Fronted Luxury Campaigns
The Coach x WNBA Campaign Merges Fashion & Basketball
Olympic Star Ambassadors
Louis Vuitton Names Alysa Liu as Latest Global Ambassador
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Collaborative Ballet-Inspired Capsules
Blackpink's Lisa Stars in NikeSKIMS' 2026 Spring Campaign
Nostalgic Fashion Capsules
Selena Gomez's Throwback Collection Revisits Her Most Iconic Roles
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Appliance Brand-Supported Tennis Events
Haier Continues Its Support for the 2026 Australian Open
Performance-Driven Athletic Tennis Partnerships
Lacoste Extends Partnership with Miami Open
Trailblazing Golf Events
Starter Collaborates with 2025 Original Tee Golf Classic
Fintech Tennis Brand Ambassadors
Ant International Named Carlos Alcaraz Its New Brand Ambassador
Female Athlete-Focused Development Platforms
LaunchBreak is a Professional Development Platform
Women-Focused Sports Stores
The Women’s Sports Store Can Be Accessed Digitally in the UK
Athlete Empowerment Programmes
Chanel Launches the CC League Programme for Athlete Development
Female-Focused Basketball Development Programs
PUMA Hoops & WNBA Superstar Breanna Stewart Partner
Women's Golf Brand Partnerships
Golf Town Extended Its Brooke Henderson Partnership Through 2028
Youth-Focused Mental Health Strategies
The Rafa Nadal Foundation & the WEMP Foundation Collaborate
Athlete Commemorative Dolls
Venus Williams Barbie Celebrates Equality and Athletic Legacy
Women Wealth Profiles
Millionaires List Showcases Inspiring Women Entrepreneurs And Their Paths
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Film-Centric Fashion Capsules
Rihanna's Fenty Joins Puma on a Special Smurfs Collection
Collaborative Stylish Tennis Collections
Kith and Wilson Launch the Quiet Please Collection
Shoppable Swimsuits
Sports Illustrated Launches Its Shoppable Swimsuits
Professional Tennis Roster Programs
Wilson Sporting Goods Welcomes Alex De Minaur in Tennis 360
Gender Gap-Addressing Basketball Initiatives
Shoot 360 Hosted HER Month in March
Whimsical Soccer-Themed Illustrations
Visa Commissions Art in Connection to FIFA World Cup
Urban Modern Golf Collections
HEAD Golf SS26 Brings Style to On-The-Go City Golfers
Women’s Hockey Star Apparel
CCM Hockey and Erin Ambrose Expand Their Partnership
Intergenerational Fashion Series
GapStudio’s FW25 Campaign Sees Gwyneth Paltrow and Apple Martin
Women-Empowering Photograph Campaigns
Ownever Made a Statement This International Women's Day
Snowboard Slopestyle Athlete Celebrations
Monster Energy Celebrates Mia Brookes
Curated Athlete Tunnel Looks
JCPenney Unveiled Inside Lane With Five Women Basketball Stars
Congratulatory Athlete Hotlines
Jennifer Bett Communications & Cosmopolitan Set Up 1-800-SHE-WINS1
Volleyball Loungewear Deals
SKIMS Joins LOVB to Outfit and Elevate Women’s Volleyball Athletes