For companies, anniversary product ranges are a chance to celebrate brand heritage and paths of innovation while connecting with the consumer fanbase by offering something special and exclusive.
There really is no limit to the types of anniversary products that are on the market. Earlier this year, the British boutique motorbike manufacturer Royal Enfield, for instance, revealed two 120th anniversary bikes. Just a month later, Japanese label POPEYE launched its first-ever online store and a special merch collection to commemorate its 46th anniversary.
Celebrating heritage and innovation through exclusive anniversary products is also popular in the beauty industry. The Salvatore Ferragamo Signorina Fragrance Line, for example, paid homage to the fashion house's 10th anniversary and the power of women's personalities. Shiseido, on the other hand, marked 150 years of science-backed innovation with three limited-edition Shiseido releases.
15 Exclusive Anniversary Products
15
Film-Inspired Novelty Items
Studio Ghibli's Spirited Away Debuts Character Lamp and Piggy Bank
14
Black-Chrome Motorbikes
Royal Enfield Unveils Its 120th Anniversary Limited Edition Twins
13
Iconic Japanese Magazine Apparel
Japanese Label POPEYE Launches Web Store and Merch Collection
12
Celebratory Luxury Perfume Launches
Salvatore Ferragamo's Signorina Fragrance Line is Breathtaking
11
Exclusive Beauty Lines
Three Exclusive Shiseido Products Celebrate the Brand's 150th Year
10
Cartoon-Themed Art Installations
The Flower Dome is Celebrating its 10th Anniversary with Tokidoki
9
Band-Inspired Upcycled Timepieces
Nixon and the Rolling Stones Launch a Limited Watch Capsule
8
Anniversary-Honoring Sporty Fashion
Sillage Launches its New Muay Thai Collection Full of Graphics
7
Celebratory Caribbean Cuisine Campaigns
'100 Years of Grace' Celebrates Grace Foods UK
6
Athlete-Honoring Basketball Shoes
Reebok Unveils the Answer to No One Question Mid Sneaker
5
Anniversary-Celebrating Luxury Perfumes
Yardley London Debuted New Limited Edition Fragrances
4
Italian Pasta Packaging Upgrades
Barilla Celebrates Its 145th Anniversary With New Red Branding
3
Female-Celebrating Art Exhibits
Yale Celebrates 150 Years of Female Students Through Art
2
Anniversary-Celebrating Retro Games
'Atari XP' Allows Users to Revisit Games from the '80s
1
Celebratory Complimentary Cake Promotions
Nothing Bundt Cakes is Offering Free Mini Bundt Cakes
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Batman-Themed Kitchen Appliances
Paul Parsons Creates Themed Kitchen Appliance Concepts
Iconic Rock Band-Inspired Menswear
Eton Releases a Limited-Edition The Beatles Collection
Car Culture-Inspired Fashion Capsules
The Forever 21 x Ford Line Emphasizes American Heritage
Nostalgic Updated Flip Phones
Motorola Marks 95th Anniversary with Exclusive Razr+ Bundle
Nighttime-Inspired Romantic Menswear
Emporio Armani Embraces Luxe Elegance in New Capsule
Collectible Kawaii Figurines
The Sanrio Hello Kitty Funko Pop! Figures Celebrate 50 Years
Retro Sporty Luxe Accessories
adidas Presents a New Series of Nostalgic Retro Accessories
Car-Branded Sneaker Collaboratioons
Porsche and PUMA Announce New Shoe Silhouettes for 2023
Vintage-Inspired Elevated Accessories
Every Other Thursday Unveils a Range of Accessories
Celebratory Limited-Edition Guitar Collections
Epiphone Announces Four Limited-edition Models
Premium Motorcycle Lifestyle Apparel
These Harley-Davidson Clothing Lines are Rebellious
Vintage-Inspired Watch Ranges
The Seiko 5 Sports ‘Customise’ Limited Edition Collection is Sleek
Brand History-Honouring Capsules
Vans and WP Collaborate on a Head-to-Toe Fashion Collection
Football Replica Shirt Publications
Admiral Sports Launches 50 Years of the Replica Shirt
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Brand Anniversary Timepiece Models
The Seiko Prospex 100th Anniversary Celebrates a Classic
Deluxe Distillery Anniversary Spirits
These House of Suntory Whiskies Celebrate 100 Years
Anniversary-Honoring Minimal Sneakers
New Balance Unveils a Celebratory 996 Sneaker Model
Tribute-Paying Skincare Releases
Yves Rocher Celebrates the Anniversary of Its Monoï Collection
Anniversary-Celebrating Custom Boots
Red Wing Heritage & Urbanstar Celebrate a 20-Year Partnership
Classic Heritage-Inspired Fashion Lines
Laura Ashley Collaborates with Joanie on a 29-Piece Line
Perfumable Jewelry Collections
SAVONI Rings, Earrings and Bracelets Help to Carry Favorite Scents
Limited-Edition Festival-Inspired Treats
Venchi Releases Its Mid-Autumn Festival 2023 Collection
Anniversary-Honoring Hybrid Footwear
Foot Locker's TN 25th Celebration Honors its 25th Anniversary
80s Football-Inspired Collections
Admiral Sports Introduces the Team Dressers Collection
Shimmery New Year-Inspired Streetwear
Hajime Sorayama Joins PUMA On a LNY Collection
Modernized Retro Motorcycle Designs
The Vagabund Yamaha Ténére Incorporates Vibrant Color Accents
Evolved Streetwear Brand Launches
NEPENTHES Presents the New SHIDEN Brand This Year
Lunar New Year-Inspired Accessories
ALEXANDER MCQUEEN Launched a Lunar New Year Accessories Line
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Posh Celebratory Pocket Watches
The Citizen 100th Anniversary Special Edition Pocket Watch is Chic
Science-Led Skincare Ranges
Marks & Spencer Launched Its First Own-Brand Skincare in Seven Years
Anniversary Smartphone Collections
The Meizu 20 Series Smartphones Come in Three Models
Bespoke Automotive-Branded Bikes
The J.Laverick Aston Martin .1R is Limited-Edition
Celebratory Convenience Store Apparel
The 7-Eleven 7/11 Birthday Collection Commemorates 96 Years
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
Timeless Jacket Designs
Blackstock & Weber Join Schott Nyc for a Spring/Summer 2024 Release
Streetwear Icon Jean Collaborations
This Levi's® and NIGO Collection Honors 150 Years of the 501®
Opulent Beauty Product Expansions
The Prada Beauty Launch Brings the House into a New Realm
Cartoon-Themed Kitchen Products
The Yoshinoya at Home Campaign Features Sanrio Characters
Anniversary-Honoring Vintage Drinkware
Starbucks and Disney Join Forces on a New Collection
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Celebratory Disney-Inspired Collections
Forever 21 Celebrates Disney's 100th Anniversary
Birthday Beauty Gifts
Sephora's 2024 Birthday Gift Options Have Been Revealed
Hip-Hop Heritage Jerseys
Mitchell & Ness Partners with Brands to Launch a Special Jersey Range
Reimagined Signature Militaristic Streetwear
BAPE and Alpha Industries Join on a New Collection
Talent-Focused Creative Capsules
Swarovski Debuts a Collaboration with Dover Street Market Paris
Fashion Designer Cognac Products
Hennessy and Kim Jones Team Up for a New Collection
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Anniversary-Honoring Archival Homeware
Habitat Introduces its 60th Anniversary Collection
Minimalist Luxury Beauty Brands
Rabanne is Venturing into Beauty with Sleek, Simplified Essentials
Artful Accessory Ranges
Patricia Nash Designs' Renaissance Revival Collection References History
Sporty Upcycled Vintage Collections
Nike Relaunches the Re-Creation Program in London and Paris
Exclusive Women-Celebrating Apparel Collections
Foot Locker Launches Women’s History Month Apparel
Limited-Edition Tri-Color Motorcycles
The Ducati Monster 30th Anniversario Edition is Celebratory
Lunar New Year-Inspired Noteboooks
Moleskine Adds New Designs to the 3 Artists, 3 Countries Series
Celebratory Popcorn Products
Poppy Hand-Crafted Popcorn is Marking 10 Years with New Flavors
Bespoke Vehicle-Inspired Partnerships
Can-Am & The Shoe Surgeon Create Bespoke Sneaker Designs
Celebratory Coronation Housewares
These Tesco King's Coronation Products Mark the Occasion
Celebratory Gel Nail Polishes
The Sally Hansen Miracle Gel Birthday Collection Marks 10 Years
Collectible Olive Oil Packaging
Filippo Berio's Limited-Edition Tin Celebrates a Composer's Legacy
Actor-Inspired Commemoration Collections
Bell Helmets Honor Steve McQueen in this Series
Philosophical Beauty Products Expansions
A.P.C. Drops a Skincare Range Inspired by a Special Quote
Commemorative Apparel Lines
The Lee Valley 45th Anniversary Range Features Exclusive Merchandise
Spring-Centric Luxe Retro Fashion
Jean Paul Gaultier Unveils the new BURN Collection
Japan-Expansive Physical Fashion Stores
Studio Nicholson Gets a New Store in Tokyo
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
Special-Edition Football Kits
adidas and FIGC Celebrate the Italian Federation's Anniversary
Anniversary-Honoring Bold Tonal Sneakers
PUMA and Second Best Join Forces on the Clyde Sneaker
Automotive Brand Decor Collections
The Bugatti Home Collection Was Unveiled for Milan Design Week
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Anniversary-Honoring Chocolate Products
These KitKat Bars Celebrate 50 Years in Japan
Opulent Valentine's Collections
Burberry Launches its Annual Valentine's Day-Themed Collection
Fall-Centric Vintage-Inspired Apparel
Florence Black Presents a New Capsule for FW23
Elegant Limited-Edition Shampoo Sets
VERDY Collaborates with MARO on a Cartoon-Inspired Set
Celebratory Hot Chocolate Promotions
This Cadbury 200th Anniversary Promotion is Launching Now
Retrospective Travel Accessories Exhibit
Rimowa Celebrates 125 Years with a New Exhibit
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Disney Lifestyle Capsules
Laline Celebrates 100 Years of Disney with New Limited Edition Capsule
Vibrant Streetwear-Backed Accessories
Palace Unveils its New Collection of Accessories and Objects
Romantically Themed Chocolate Products
The Venchi Valentine's Day Collection Has Four Varieties
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Luxurious Graphic Retro-Tinged Fashion
YSL Presents The Vintage Collection of Band Merch
Artist-Styled Nostalgic Lookbooks
AURALEE and New Balance Reimagine Archival Fashion Designs
Anniversary-Honoring Luxe Timepieces
Disney and UNIMATIC Present the 100th Anniversary Capsule
Vintage-Style Candy Branding
Cadbury Yours for 200 Years Packaging Marks the Brand's Anniversary
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Dragon-Motif Motor Scooters
The New Graphic Vespa 946 Dragon Celebrates Lunar New Year
Color-Accented Black Ceramic Watches
Bell & Ross and Alain Silberstein Collaborate on a New Line
Rolling Paper Apparel Collections
The Zig-Zag Vintage Collection Pays Homage to the Brand's Legacy
Anniversary-Commemorating Cat Watches
Casio Previews its New Hello Kitty Watch Collaboration
Lunar New Year-Inspired Sneakers
New Balance Debuts a Range of New Releases for Chinese New Year
Anniversary-Honoring Spring Eyewear
Ace & Tate Unveils its New Range of Sunglasses for SS23
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
Toronto Milestone Retailers
Carriage Trade Celebrates 60 Years of Luxury and Philanthropy
Iconic Fragrance Short Films
Diptyque's Do Son Collection Launch Celebrated with Short Film
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Motorcycle-Themed Bar Soaps
Atwater Debuts Its First Collaboration with Ducati
Cherry Blossom Skincare Collections
SAABON's Limited-Edition Line Embraces Freshness and Renewal
Celebratory Puzzle Toys
The 50th Anniversary Rubik's Cube Commemorates Five Decades of Play
Elevated Fragrance Capsules
M. Hainey Expanded Its Fashion Offerings to Perfumes, Candles & More
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
20s-Inspired Sportswear Collections
Balmain Unveils Its New Vintage-Themed Sportswear Range
Retrospective Lip Balm Collections
The 50th Anniversary Vault Collection Features Iconic Lip Balms
One-of-a-Kind Experimental Design Objects
Origin Made is Launching Experimental Editions
Apparel Brand Industry Expansions
'Reebok' is Expanding to Enter the Micro-Mobility Space
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Celebratory Vintage Boot Styles
The Wolverine 1000 Mile 140th Anniversary Boots are Classic
Anniversary-Honoring Graphic T-Shirts
Places+Faces Launch Collaboration Tees for 10 Years
Anniversary-Honoring Streetwear Graphics
BAPE Celebrates its 30th Year with the BAPE GALLERY
Cultural Holiday Bottle Designs
Hennessy Launches Limited Edition Bottles for Chinese New Year
Changemaker Automotive Campaigns
The Ford Explorer Men's Only Edition Highlights Female Innovators
Redesigned Sparkling Water Collaborations
Perrier's Bottle Design Was Updated for Its Anniversary
Cyclist-Targeted Skincare Gifts
Raleigh and Boots Partnered on New Exclusive Gift Sets
Special V-Day Promotions
Shisiedo Launches a Special Five-Piece Gift Set with $85+ Purchases
Revived Archival Logos
Burberry's New Campaign Features an Archive-Inspired Logo
Automobile-Inspired Wedding Bands
U-Treasure Presents New Wedding Bands Inspired by Honda
Commemorative Food Processors
Cuisinart is Celebrating the 50th Anniversary of Its Food Processor
Historic Giftable Homewares
Verve Culture is a Women-Run Business with Stunning Glassware
Architect-Inspired Anniversary Lines
The MORTLACH x STARCK Debut Capsule Will Be Revealed in 2024
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
Culturally Inspired Smartphone Accessories
The Samsung Accessories Lineup Showcases Artists
London-Exclusive Graphic Streetwear
BAPE Presents a New Collection of Apparel Limited to London
Homage-Paying 90s Fashion
Carne Bollente Celebrates Its Journey as a Brand with 90s Sensibilities
Black Heritage-Inspired Campaigns
Converse Launches the Black Joy Campaign and Collection for 2024
Historic Automotive Art Books
Porsche Presents the New Artifacts Art Book of its Archives
Community-Honoring Eclectic Fashion
GANNI and Barbour Join Forces on a New Collection
Convenience Store Condiment Collections
The Cottage Delight Convenience Range is Accessible
Airline Merchandise Capsules
Virgin Atlantic Launches a Merchandise Collection for Travelers
Trailblazing Equestrian Apparel
Hugo Boss is Expanding Into Equestrian With Its Latest Collection
Centennial Chocolatier Celebrations
Russell Stover Chocolates is Celebrating 100-Years of Treats
Confectionary Candy Debuts
Hancocks Debuts a Series of Candies for the Autumn Season
Collaborative Ceramic Collectables
Infinite Archies and En Iwamura Designs a Set of Ceramics
Actress-Inspired Beauty Products
The Marilyn Monroe x KISS Collection Commemorates Legacy
Anniversary-Commemorating Jersey Designs
Umbro and Over the Pitch Unite to Debut a New Collection
Artistic Black History Decor
These New Meijer's Products Celebrate Black History Month