"Our Berlin Business Conference is an exclusive event that takes all of the essential information from our three-day festival in Toronto and packs it into one accelerated program. Over the course of one action-packed day, you will learn about future trends, key consumer insights, and disruptive innovations that will cause major industry shifts. We will help you stay ahead of competitors and anticipate these changes with our groundbreaking frameworks and workshops."
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play_circle_outlineOur Berlin Innovation Conference will kickoff with a keynote presentation from Trend Hunter CEO Jeremy Gutsche, who will outline the 6 Patterns of Opportunity and the 18 Megatrends that can be used to help you find overlooked ideas and hidden opportunities within your organization. This will be followed by a series of talks on the key trends and consumer insights that are shaping the way consumers live, work, play, shop, and think. The day will conclude with an interactive afterparty, where you’ll have the chance to network, connect with like-minded innovators, and relax.
Undoubtedly the most meaningful conference I have ever attended... Jeremy and his team have a way of pulling you away from what you know, to see what is possible for your brand. And unlike other forums, you leave with a road map - that if you chose to follow it - can lead to untold innovation."
– Vice President
I invite you to come with your team, because that's something you want to share. That's something you want to create a culture around, and we can all learn from this."
— SR Manager, K&I Stills Innovation
New York Times bestselling author Jeremy Gutsche shares his best innovation tactics through compelling stories, collected over a span of 20 years and a 15-year keynote speaking career. Jeremy dives into stories of challenges, perseverance and triumph while highlighting relevant case studies from past and recent years.
Make sense of the world’s fastest moving trends with the 18 Megatrends Matrix from Trend Hunter. The tool is based on our 6 Patterns of Opportunity and maps trends to evergreen consumer desires, explored through a post-pandemic lens in this session.
Learn to navigate today’s changing landscape of work post-pandemic. This session dives into the recent success of hybrid work models, a direct result of changing employee priorities and expectations. We will explore notable case studies while seeing what’s next for the future of work.
Shared internalized experiences are the driving force behind generational behavior, a theme explored in our micro-segmented Micro-Generations session. We give a detailed overview of nuanced groups while exploring these groups’ response to the recent pandemic and their plans for life moving forward.
The pandemic caused consumers to embrace at-home cooking, leading to more experimentation than ever before. With elevated in-person dining on the rise again, the opposing forces of at-home and in-person experiences are changing what and how we eat and drink. This session explores how CPG, dining and flavor brands can better adapt to these shifting mindsets.
The elements of an innovator can be defined in a myriad of ways, and this session looks to music for inspiration by correlating them to the “4 elements of hip hop.” We explore innovation through the lens of DJ, MC, Breakdancing and Graffiti themes, sharing a fresh version of Trend Hunter’s Create the Future framework.
Join us and a surprise guest for a live, on-stage interview, highlighting the best innovation tactics that are explored through compelling real industry examples. We will explore how challenges lead to opportunity and how innovation can happen when and where you least expect it.
Technology is advancing faster than ever before with the acceleration of innovations like the metaverse, NFTs and AI. These technologies are becoming more commonly used by the masses while altering their lives on a daily basis. Our Superfuture session explores the long term implications of these emerging technologies and their impact on the world.
Schedule may be subject to change without notice until a week prior to the event.
Whether you’re looking to explore its many historical sites, check out museums of every type, or just shop, Berlin truly has it all. Its nightlife is known for being one of the best in the world, with bars open well into the morning hours and no limit on serving times. With an endless supply of stunning architecture, art, and entertainment, you’ll never be bored in Berlin. Home to IFA, one of the oldest industrial exhibitions in Germany, Berlin is a breeding ground for innovation that attracts thinkers from all over. Some noteworthy spots to explore in Berlin include Museum Island, the open-air mural site called the East Side Gallery, and underground vintage cocktail bar, Bar Marqués. While there, make sure to stop by Curry 61 to try some currywurst too, a popular street food snack that was developed in the city back in 1949.
Plus, explore more consumer insights first-hand at a dozen other unique venues in Berlin with our exclusive Innovation Conference book!
Conference Theatre
CinemaxX Berlin Potsdamer Platz
Potsdamer Str. 5, 10785 Berlin, Germany
Lunch & Cocktail Hour
Paulaner Wirtshaus Berlin Potsdamer Platz
Alte Potsdamer Str. 1, 10785 Berlin, Germany
