The next generation of smartphones, of which the ZUK Edge is certainly a part, have their sights set on improving their screen-to-body ratio, or the percentage of the front face of the device that is taken up by a touchscreen (as opposed to the non-touch space called bezel.) The ZUK Edge, which is part of the Lenovo family of products, has an 86.4 percent ratio, giving users a massive screen considering the total size of the device.
In the early 2000s, the race in cell phones was to provide the smallest phone possible. Tech companies eventually saw the flawed logic in such a competition, as there can certainly be such a thing as a phone that's too small. The race to improve screen-to-body ratio is far more grounded in utility, however. By decreasing bezel, consumers get larger screens on smaller devices.
Thinly Bezeled Smartphones
The ZUK Edge Has a 86.4 Percent Screen-to-Body Ratio
Trend Themes
1. Improved Screen-to-body Ratio - Disruptive innovation opportunity: Design smartphones with a higher screen-to-body ratio to provide users with a larger viewing area on smaller devices.
2. Reduced Bezel Size - Disruptive innovation opportunity: Develop smartphones with thin bezels to maximize the screen real estate and enhance the immersive experience for users.
3. Compact Devices with Large Screens - Disruptive innovation opportunity: Create smartphones that offer the benefits of a large screen while maintaining a compact form factor through optimized screen utilization.
Industry Implications
1. Mobile Device Manufacturing - Disruptive innovation opportunity: Innovate in the mobile device manufacturing industry by incorporating technologies that enable higher screen-to-body ratios.
2. Display Technology - Disruptive innovation opportunity: Advance display technologies to produce thinner bezels and maximize the usable screen area on various devices.
3. User Interface Design - Disruptive innovation opportunity: Redefine user interface design for smartphones to optimize screen space utilization and improve user experience.