Nike is preparing for the upcoming Shark Week by releasing its Air VaporMax Plus HL silhouette in a black 'Zig-Zag' colorway. The new shoe has the nickname "The Shark," due to its contrasting white zig-zag details all across the upper. The bold designs also include the label's TPU overlay to add additional contrasting details onto the all-black base.
Nike's VaporMax unit makes a return as well in black as a foundation support beneath the traditional upper. The Air VaporMax Plus HL Zig-Zag upper, which usually has the classic "Tn" imprint, is switched out for "Vm" on the heel instead. The new Shark Week-ready sneakers have yet to be released in North America, but are currently available for purchase overseas at select stockists.
Shark-Inspired Sneakers
Nike's New Air VaporMax Plus HL 'Zig-Zag' Prepares for Shark Week
Trend Themes
1. Shark-inspired Fashion - The use of shark-inspired designs in fashion provides opportunities for unique and bold product releases.
2. Limited Edition Releases - Releasing limited edition products with specific themes like Shark Week can create hype and demand for the brand.
3. Incorporating Contrasting Details - Adding contrasting details to products can create a visually striking design that stands out and attracts attention.
Industry Implications
1. Athletic Footwear - Athletic footwear brands can borrow inspiration from different animals and incorporate those elements into unique and visually striking product designs.
2. Fashion Retail - Fashion retailers can capitalize on limited edition releases around popular events like Shark Week to create hype and exclusive products for their customers.
3. Marketing and Advertising - Marketing and advertising agencies can use the popularity of events like Shark Week to develop campaigns and promotions around related products and themes.