New York brand Alife works together with sportswear giant Reebok to launch a new iteration of the Zig Kinetica silhouette. The new updates predominantly spotlight the oversized logos throughout the upper to give it a bolder look than usual.
There are bright details informed by primary colors of red, yellow, and blue to keep the silhouette vibrant in a way that it not too aggressive. The upper is constructed from white synthetic mesh materials to deliver breathability stamped with a large Alife logo on the side in black. This can be found on the lateral side of the shoe beneath a translucent heel counter with an additional Reebok Vector graphic to add a reference to Reebok.
Futuristic Functional Sporty Footwear
Alife and Reebok Join Forces on the ZIg Kinetica Silhouette
Trend Themes
1. Oversized Logos - The use of oversized logos on footwear presents an opportunity for brands to create bold and eye-catching designs.
2. Bright Color Details - Incorporating bright primary colors into footwear design can result in vibrant and visually appealing products.
3. Translucent Elements - The inclusion of translucent elements, such as heel counters, offers brands a chance to showcase innovative and futuristic design features.
Industry Implications
1. Sportswear - Sportswear companies can leverage oversized logos and bright color details to create unique and standout footwear collections.
2. Fashion - Fashion brands can explore the use of translucent elements in footwear design to introduce a modern and futuristic aesthetic.
3. Marketing and Branding - Marketing and branding agencies can help companies capitalize on the trend of oversized logos by developing creative strategies to maximize brand visibility.