The recently debuted ZARA Streetwise collection is gaining attention due to its resemblance to some of the apparel in Yeezy Season 3. While there are plenty of similarities, the collection isn't likely to affect sales of the Yeezy line given the difference in price point, but the ZARA take on the faded, hole-filled Venice Beach aesthetic is sure to do well.
The ZARA Streetwise line includes several pieces of minimalist luggage, retro-looking plastic sandals and a variety of ripped and distressed sweats in rust-tinged neutral tones. Currently available in select ZARA stores and online, the ZARA Streetwise collections and its comparison to the Yeezy range highlight a common problem faced by traditional fashion brands, with fast fashion brands often able to market similar products to store mere weeks after its initial presentation, rather than a larger brands' six months.
Streetwear-Inspired Fast Fashions
The ZARA Streetwise Line Takes Inspiration from Yeezy Season 3
Trend Themes
1. Fast Fashion Replication - The trend of fast fashion brands replicating popular high-end designs opens up disruptive innovation opportunities for lower-priced brands to offer affordable alternatives.
2. Retro-inspired Accessories - The growing trend of retro-inspired accessories, such as minimalist luggage and plastic sandals, presents disruptive innovation opportunities for brands looking to tap into nostalgic fashion trends.
3. Distressed Rust-tinged Sweats - The trend of distressed sweats in rust-tinged neutral tones offers disruptive innovation opportunities for brands to offer unique, vintage-inspired athleisurewear.
Industry Implications
1. Fast Fashion - The fast fashion industry can explore disruptive innovation by replicating popular high-end designs, allowing them to offer affordable alternatives to consumers.
2. Accessories - The accessories industry can tap into the growing trend of retro-inspired accessories, offering innovative designs with a nostalgic appeal.
3. Athleisurewear - The athleisurewear industry can leverage the trend of distressed sweats in rust-tinged neutral tones, creating unique vintage-inspired garments that cater to the modern consumer's fashion preferences.