In this digital day and age, what's better way to raise awareness for a good cause other than using viral marketing and online initiatives? Tapping into the most popular channel of online videos is the Youtube 'Project of Awesome.'
YouTube stars Michelle Phan, Phil DeFranco, Michael Buckley and a number of other vloggers will promote charities during a live stream telethon-style event on Saturday December 18, 2010. Users are encouraged to upload videos for their favorite causes and charities and hopefully take over Youtube's homepage. 'Project of Awesome' is definitely a great viral way to raise awareness and encourage action.
Live Vlog Charities
Famous Vloggers to Raise Awareness For Youtube's 'Project for Awesome'
Trend Themes
1. Live-streamed Charity Events - Live streamed events for charity will become a popular and effective way to raise awareness and funds for causes.
2. Influencer-marketing for Charity - Influencers will increasingly use their social media platforms to promote charitable causes and encourage their followers to take action.
3. Collaborative Fundraising Campaigns - Collaborative fundraising campaigns between charities and social media influencers will become more prevalent.
Industry Implications
1. Non-profit Sector - Non-profit organizations will continue to use online initiatives to raise awareness and funds for their causes.
2. Social Media - Social media platforms will increasingly be used to promote charitable causes and encourage people to take action.
3. Marketing and Advertising - Marketing and advertising firms will shift their focus to influencer-marketing for charitable causes.