Google released its audio news feature, titled ‘Your News Update,’ on Google Podcasts. Listeners are able to subscribe through the Google Podcasts app, using the Explore tab. Following this, they can subscribe and consume a number of different stories in audio formats. Users will be exposed to audio news that correlates to their specific interests, location, listening history and more.
The ‘Your News Update’ feature operates using machine learning to understand the news and how that corresponds to the user's interests. Additionally, as the feature is used more Google’s algorithm can curate stories that better fit the listener's preferences. Google will also use all of the information it knows about a user to compile news stories.
Curated Audio News Platforms
Google Created a Personalized Audio News Too Named 'Your News Update'
Trend Themes
1. Curated Audio News - Opportunity to personalize news consumption through audio formats based on user preferences, location, and listening history.
2. Personalized News - Opportunity to use machine learning and user data to curate news stories that align with individual interests.
3. Machine Learning in News - Opportunity to use machine learning algorithms to analyze news content and deliver relevant stories to users.
Industry Implications
1. Media and Entertainment - Opportunity for media companies to create curated audio news platforms for personalized news consumption.
2. Technology - Opportunity for tech companies to develop machine learning algorithms and tools to enhance personalized news experiences.
3. Data Analytics - Opportunity for data analytics companies to offer insights and solutions for analyzing news content and user preferences in the audio news space.