The Y-3 Spring/Summer 2013 collection builds upon the collaborations sterling ability to create futuristic fashions for the present.
Celebrating his 10-year anniversary as an Adidas collaborative partner, Yohji Yamamoto is renowned for his ornately structured garments that flatter the forms of men and women alike. The 2013 summer collection is both a celebration of the anniversary as well as a complete re-imagining of his place with the sporting goods retailer with many of the designs branching outward towards wearable couture-like garments. Vibrant floral prints are utilized for a number of active wear pieces, but are balanced with minimalistic frocks that highlight an ability to be worn day or night. The advertising campaign for the Y-3 Spring/Summer 2013 collection is an almost time-lapse set of photographic captures that feature flowing waves of futuristically pleasing fashion.
Contemporarily Structured Active Wear
The Y-3 Spring/Summer 2013 Line is Futuristically Chic
Trend Themes
1. Futuristic Active Wear - Disruptive innovation opportunity: Develop advanced materials and technologies to create active wear that combines fashion-forward design with high-performance functionality.
2. Wearable Couture - Disruptive innovation opportunity: Explore the intersection of fashion and technology to create couture-like garments that are comfortable and functional for everyday wear.
3. Floral Prints in Active Wear - Disruptive innovation opportunity: Incorporate vibrant floral prints into activewear designs to add a unique and stylish element to the traditionally sporty aesthetic.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Merge fashion and technology to create innovative and futuristic garments that push the boundaries of traditional fashion norms.
2. Sports Apparel - Disruptive innovation opportunity: Combine high-performance materials and fashion-forward design to create active wear that not only enhances athletic performance but also makes a style statement.
3. Advertising and Marketing - Disruptive innovation opportunity: Utilize innovative and visually striking advertising campaigns, such as time-lapse photography, to showcase futuristic fashion collections and capture consumer attention.