STAUD joins forces with New Balance on a new design iteration of the XC-72 sneaker model for the season with two new colorway options for the season. The duo draws inspiration from surf culture as the main theme, infusing the details across the lifestyle model.
STAUD's co-founder Sarah Staudinger talks about the new look, stating that "We accentuated the vintage Southern California surf scene from the late 80's and early 90's, but with fresh details that bring more functionality to the pieces." The shoes have a bright color palette that is led by aquatic blue, poppy red, lemon yellow, and light lavender for a bold look. It is followed by an all-white iteration for a more muted look before being rounded out by apparel and accessories.
Surf-Themed Lifestyle Collaborative Sneakers
Staud and New Balance Update the XC-72 Sneaker
Trend Themes
1. Surf-themed Sneakers - Designing sneakers with a surf culture-inspired theme can be disruptive to the footwear industry.
2. Collaborative Footwear - Collaborating with lifestyle or fashion brands to create unique sneaker designs can create a new market for footwear companies.
3. Vintage-inspired Sneakers - Bringing back vintage styles and updating them with modern details can disrupt the sneaker industry and attract customers who value nostalgia.
Industry Implications
1. Fashion Industry - Fashion companies can collaborate with footwear companies to create unique and trendy sneaker designs.
2. Footwear Industry - Footwear companies can explore incorporating vintage themes and surf culture inspiration into their designs to attract new customers.
3. Lifestyle Industry - Lifestyle companies can leverage their brand identity to collaborate with footwear companies to create unique designs that appeal to their target audience.