Launched in the United States in 2014, the WWE Network is an over-the-top streaming subscription that makes accessible both a linear streaming channel and an on-demand library of the brand's historical content. Currently available in 140 countries including North America, the Nordic countries, Singapore and much of mainland Europe, the WWE Network has recently announced its plans to expand into the UAE, Germany, China, Japan, India and many more as soon as possible.
The WWE Network is a great marketing asset for the entertainment brand in that it introduces fans interested in only watching the on-demand content library to live pay-per-view events (free for subscribers) and vice versa. By making its variety of content available at a single brand-controlled source, the WWE Network can successfully build a community around engagement.
Pro Wrestling Streaming Subscriptions
The WWE Network is an OTT Service for Fanatics
Trend Themes
1. Over-the-top Streaming - There is an opportunity for businesses to create their own over-the-top streaming subscription services, providing consumers with convenient access to a wide range of content.
2. Expansion Into New Markets - Expanding into new markets presents businesses with the opportunity to tap into new customer bases and increase their global reach.
3. Community Engagement - Building a community around engagement can be a valuable strategy for businesses to foster strong brand loyalty and create a sense of belonging among their customers.
Industry Implications
1. Entertainment Streaming - With the growing popularity of streaming services, there is a disruptive innovation opportunity for businesses to enter the entertainment streaming industry and offer unique content to attract subscribers.
2. Sports Broadcasting - The success of the WWE Network highlights the potential for disruptive innovation in the sports broadcasting industry, where streaming platforms can provide fans with a more convenient and personalized viewing experience.
3. Global Expansion - Businesses in various industries can explore opportunities for global expansion, leveraging the success of companies like WWE Network to enter new markets and reach a wider audience.