Hip-Hop Clothing Collections

The Wu Wear SS18 Line Boasts a Plethora of Branding Details

Wu Tang Clan's Wu Wear made its first debut back in 1995 and was discontinued in 2008 to only be revived once again last year. The hip-hop clothing label continues to be wildly influential as it represents one of the first-ever lines centered around the hip-hop culture. Wu Wear is now introducing its Spring/Summer 2018 collection full of cut and sew items and a brand-new line dedicated just to women -- it is full of bodysuits and crop tops.

The overall collection sees a range of apparel adorned in the signature Wu Tang visual accents and lyrics, with a highlight on the highly recognizable globe logo. Some pieces in the series include a black and yellow tonal varsity jacket constructed from leather, color-blocked hoodies and branded shorts. The Wu Wear SS18 collection is now available at Barneys New York, Zumies, Urban Outfitters and online at Wu Wear.
Trend Themes
1. Hip-hop Fashion - Disruptive innovation opportunity: Develop sustainable clothing lines for hip-hop artists with eco-friendly materials
2. Brand Re-launches - Disruptive innovation opportunity: Re-launch nostalgic brands with a new twist to appeal to younger generations
3. Apparel Innovation - Disruptive innovation opportunity: Introduce wearable technology into hip-hop clothing lines
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporate virtual and augmented reality technologies in fashion retail stores
2. Retail - Disruptive innovation opportunity: Create subscription services for hip-hop fashion enthusiasts
3. Music and Entertainment - Disruptive innovation opportunity: Collaborate with hip-hop clothing brands for merchandise and tour merchandise sales

Related Ideas

Similar Ideas
VIEW FULL ARTICLE & IMAGES