Ahead of World Banana Day in April, Chiquita announced a partnership with Snapchat that will see special stickers on the brand's bananas. While consumers frequently see stickers on bananas that feature recognizable characters from various pop culture franchises, often to promote movies, these ones will be interactive thanks to integrated SnapCodes.
With these special Chiquita Blue Stickers, consumers will be able to virtually peel back the labels to reveal three fun experiences. With the World Lens, Snapchat users will be able to turn themselves into a dancing Chiquita Banana character. Similarly, the Face Lens turns one's face into a Chiquita Banana, while the Gamified Lens challenges app users to quickly catch falling Chiquita Bananas in a fruit bowl to score points.
Thanks to this partnership, Jamie Postell, Director of Sales North America for Chiquita, notes that "Chiquita will be the first brand to bring Snapchat visual recognition technology in the fresh produce aisle."
AR Produce Stickers
Chiquita and Snapchat are Celebrating World Banana Day with Special SnapCodes
Trend Themes
1. Interactive Fruit Branding - The use of interactive AR stickers on produce creates a unique and engaging branding experience for consumers.
2. Snapchat Integration in Consumer Products - Brands are partnering with Snapchat to integrate its technology into everyday products, providing new ways for consumers to engage with the brand.
3. Virtual Branding Experiences - AR technology allows consumers to have virtual experiences with a brand, creating immersive and memorable interactions.
Industry Implications
1. Food and Beverage - AR produce stickers have the potential to disrupt the food and beverage industry by offering innovative marketing strategies to drive consumer engagement.
2. Digital Marketing - The integration of Snapchat's AR technology into consumer products presents disruptive opportunities for the digital marketing industry to create immersive brand experiences.
3. Augmented Reality - The use of AR stickers on produce demonstrates the potential disruption of the augmented reality industry, as it expands beyond entertainment and gaming into everyday products.