To give consumers a little extra motivation to meet their New Year's health goals, El Pollo Loco launched its very first campaign on Tik Tok, called 'Workout While You Wait.'
Through the campaign, the American restaurant chain challenges its customers to get up and move while they wait for their delivery orders. To join the challenge, they can tune into one of the Tik Tok workouts that are shared by the company's partners. @mxchellewx is one such creator, who shows viewers how they can squeeze in a full lower body and abs workout in just a few minutes.
When El Pollo Loco customers enter one of the creator's codes through the app, they'll receive a free Pollo Fit Bowl if they're one of the first to join the challenge.
Fitness-Focused Delivery Campaigns
El Pollo Loco Launched 'Workout While You Wait' on Tik Tok
Trend Themes
1. Health-focused Delivery Campaigns - Creating delivery campaigns that promote health and fitness to add value for customers and differentiate from competitors.
2. Social Media Fitness Challenges - Using social media platforms to promote fitness challenges and incentivize customers to participate with rewards.
3. Incentivized Workout Promotions - Providing incentives to customers for participating in workout challenges to increase engagement and brand loyalty.
Industry Implications
1. Restaurant - Restaurants can use delivery campaigns to add value for customers and differentiate from competitors by promoting health and fitness.
2. Fitness - Fitness companies can partner with restaurants to provide workout challenges and incentives to promote their brand and products.
3. Social Media - Social media platforms can become a hub for health and fitness campaigns, providing brands with a new way to engage with customers and share their message.