For the majority of adults who use a Withings Body digital scale, the primary goal is to track one's weight while on a diet or exercise regime. However, with the newly introduced 'Baby Mode,' the scale can serve a more essential goal: tracking infants' weights to make sure they are strong and healthy.
Withings Body's Baby Mode essentially works in the same way that a kitchen scale does. Kitchen scales can be calibrated to subtract the weight of containers from the measurement, and Baby Mode does the same thing. In Withings' case, though, the container is the parent.
To use the feature, parents activate it and then step on to the scale. Once their own weight has been registered, they can step on the scale again while holding their baby, and the scale will automatically adjust by subtracting the parent's weight, promising accuracy within 100 grams.
Infant-Friendly Digital Scales
Withings Body Offers Baby Mode for Tracking Infants' Weight
Trend Themes
1. Infant-specific Devices - Opportunity for companies to create more baby-centric products and services using technology to improve infant health.
2. Personalized Health Tracking - More individuals seeking tailored health tracking options, creating room for innovation in the market to cater to specific needs.
3. Smart Home Healthcare - Growth in demand for smart health products that can be used conveniently within users' home environments.
Industry Implications
1. Baby Care - Companies in this industry can use technology to improve the accuracy of tracking infant health and innovating new baby-centric products.
2. Healthtech - HealthTech companies can use data analytics to tailor infant growth charts and create more specialized health tracking options.
3. Smart Home Tech - Opportunity to create products that cater to convenient at-home health monitoring with options like integrated sensors and personalized analytics.