Smartphone-Friendly Fashion

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The Wipe T-Shirt Provides a Convenient, Clean Surface for Your Devices

The Wipe T-Shirt falls into a growing niche of fashion whose primary purpose is to accommodate the technology used by the modern consumer. While you'll doubtless look good in this shirt, the idea is to clean your gadgets (or glasses) using the embedded microfiber patches which are strewn stylishly across the torso.

Everyone does it; you're in the midst of conversation and suddenly notice a smear on your iPhone. Instinctively, you reach for the hem of your t-shirt and wipe the stain away. Yet, that sweaty, potentially mildewy shirt is probably the worst cleaning tool on the planet, particularly for delicate LCD screens. The fact that those pesky smartphones and tablets tend to smudge easily has led Japanese fashion firm Fift to design and produce the Wipe T-Shirt. Priced at $81 and available in two monochromatic versions, this shirt is perfect for both gadgeteers and the bespectacled.
Trend Themes
1. Smart Clothing - The rise of fashion technology integration and functionality in clothing design creates an opportunity for innovative products that address consumer needs.
2. Microfiber Materials - Increasing demand for safe, effective and eco-friendly cleaning solutions calls for innovative technologies and materials that can provide high-quality cleaning and protect delicate surfaces.
3. Digital Hygiene - The growth of personal technology devices has created a demand for products and services that help people maintain the cleanliness and hygiene of their digital devices.
Industry Implications
1. Fashion - Fashion brands can integrate technology into their designs and incorporate high-quality materials to create innovative products that solve consumer problems such as digital hygiene.
2. Cleaning - The cleaning industry can develop and market new, eco-friendly cleaning materials and technologies that can effectively clean delicate surfaces such as electronic devices.
3. Personal Technology - The personal technology industry can partner with fashion and cleaning companies to create comprehensive digital hygiene solutions that integrate device cleaning with personal hygiene and grooming routines.

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