The brand ‘Wine to Eat’ creates jellies, caviar and truffles made from wine, which are then packaged into single-serve containers. These elegant packages were created by Sarah Davila of the Barn Studio. Using cork and glass, all of the deliciously edible wine snacks are designed to project sophistication and elegance.
The tiny jelly jars are the same size as a hotel's single-serve peanut butters and jams. The packages use small glass jars topped with a cork lid. The jars are then labeled with the brand's name and a black stripe. The caviar is similarly packaged into glass jars, while the truffles are placed in cork boxes. These boxes contain different truffles, which have been individually wrapped in foil to match the labels on the jars.
This sophisticated branding of a unique product creates a cohesive image that will attract youthful consumers with the unique snacks, while enticing mature adults as well.
Single-Serve Wine Jellies
'Wine to Eat' Crafts & Packages Single-Serve Edible Vino Snacks
Trend Themes
1. Edible Wine Snacks - The concept of making edible snacks from wine has disruptive innovation potential as it introduces a new way to consume wine in a more portable and edible form.
2. Single-serve Packaging - The trend of packaging edible products in single-serve containers disrupts traditional packaging formats and allows for greater convenience and portability for consumers.
3. Sophisticated Branding - The trend of using elegant branding and packaging to market unique food and beverage products has disruptive innovation potential for attracting a wider range of consumers who value both taste and aesthetics.
Industry Implications
1. Food and Beverage - The food and beverage industry can take advantage of the trend of single-serve packaging to create more portable and convenient snack options for consumers.
2. Wine - The wine industry can explore the trend of edible wine snacks as a unique and innovative way to introduce consumers to different wine flavors and attract a younger demographic.
3. Packaging - The packaging industry can capitalize on the trend of sophisticated branding to create unique and visually appealing packaging for food and beverage products, particularly in the luxury market.