The UK is fighting to protect the integrity of Scotch whiskey in much the same way as wine makers have over the last few years. Whiskey fraud is on the rise and the consumer market in China and India is increasing at an astounding rate mandating that Scotch whiskey be firmly and legally established to make it more difficult for cheap imitations to gain market share.
Implications - The UK government wants to create a law that will make it nearly impossible for other countries to imitate true Scotch. The UK does not want any competition on the market. To keep Scotch's real identity, the UK has but no choice to take drastic measures.
Whisky Fraud Rising
Protecting "The Recipe" in China, India
Trend Themes
1. Whiskey Authentication Technology - The rise of whiskey fraud reinforces the need for innovative authentication technologies for whiskey brands.
2. Export and Licensing Regulations - Tougher export and licensing regulations could be implemented to protect the authenticity of Scotch whiskey in growing markets like China and India.
3. Alternative Whiskey Markets - Opportunities exist for the development of alternative whiskey markets in response to the growing demand for Scotch whiskey in China and India.
Industry Implications
1. Food and Beverage - The food and beverage industry could develop new technologies and regulations to protect the authenticity of high-end alcoholic beverages like Scotch whiskey.
2. Technology - Technology companies could develop authentication solutions and other tools to combat whiskey fraud and protect the reputation of premium alcoholic beverage brands.
3. International Trade - The international trade industry could explore new regulations and rules to protect the authenticity of Scotch whiskey and other high-end alcoholic beverages in growing markets like China and India.