The increasing amount of time that consumers spend apart during the ongoing pandemic has many leaning on digital solutions to connect with friends and family, so the WhatsApp desktop app has been updated with this in mind.
The desktop app now features video and voice call functionality, which will enable users to connect in a more immersive manner from afar. The desktop app update will also enable users to make and receive calls on a larger screen to feel closer to those they're connecting with.
The updated WhatsApp desktop app also features end-to-end encryption to provide peace of mind for users who are weary about security. The app is expected to be further expanded in the future to accommodate group voice and video calls, according to the company.
Video-Supported Chat Apps
The WhatsApp Desktop App Now Supports Voice and Video
Trend Themes
1. Digital Communication Tools - The trend toward digital communication tools is likely to continue as remote work and distance communication become more widespread, creating opportunities for companies to improve and expand such tools.
2. Video Conferencing - Video conferencing technology is rapidly evolving and becoming an increasingly popular option for communication, making it a potentially disruptive innovation opportunity for companies who can improve and enhance the user experience.
3. End-to-end Encryption - As online security concerns continue to grow, there is an emerging trend of platforms incorporating end-to-end encryption to secure digital communication and data sharing, creating opportunities for innovation in this area.
Industry Implications
1. Software - Companies in the software industry are well-positioned to take advantage of the trend toward digital communication tools and could develop and market new solutions for virtual collaboration and communication.
2. Telecommunications - Telecommunications companies could extend their services to provide more advanced and reliable video conferencing solutions, meeting a growing demand for high-quality remote communication tools.
3. Cybersecurity - Given the increased importance of security in digital communication and data sharing, there is a growing need for cybersecurity companies to develop new solutions, such as advanced encryption technologies.