Diageo’s 'What’s Your Whisky?' offers a simple way for adults to get matched with their ideal single-malt whisky using the power of artificial intelligence. The online tool asks users a series of questions—such as "How often do you eat bananas?’ and "How do you feel about chillies?"—to get a sense of a user's preferred flavor profile. With the data collected, the AI and machine learning technology assess the sweet, fruity, spicy and smoky flavors of in single-malt whisky and create a unique "flavor print" based on the products available and a person's preferences.
As well as being able to access What’s Your Whisky by visiting the site online, consumers may also see QR codes at select bars, restaurants and shops.
AI-Powered Whisky Matchmakers
'What's Your Whisky' Uses AI to Match Drinkers to Single-Malt Whisky
Trend Themes
1. Personalized Whisky - Disruptive innovation opportunity: Develop AI-powered platforms that offer personalized whisky recommendations based on individual flavor profiles.
2. AI-powered Flavor Profiling - Disruptive innovation opportunity: Implement AI and machine learning technology to assess flavor profiles of various products, not just whisky, and create personalized recommendations.
3. QR Code Activation - Disruptive innovation opportunity: Integrate QR code technology in bars, restaurants, and shops to provide consumers with convenient access to personalized whisky recommendations.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Develop AI-powered tools that offer personalized flavor profiling and recommendations for various beverages, including whisky, wine, and beer.
2. Hospitality Industry - Disruptive innovation opportunity: Incorporate AI-powered platforms that enable customers to receive personalized drink recommendations and enhance the overall customer experience in bars and restaurants.
3. Retail Industry - Disruptive innovation opportunity: Utilize AI and machine learning technology to create personalized product recommendations and improve customer engagement through QR code activations in stores.