Chung Shi is the maker of an innovative new footwear promising to aid in weight loss. The fitness shoes have a built-in "Pilates System," and promise to stimulate and build new muscles, thereby boosting the wearer's overall metabolism.
The shoes are uniquely shaped, with heels at 15 degrees and "rocker soles" intended to stimulate muscles that usually remain untargeted. If what they say is true, the $249-$300 shoes would help the wearer burn more calories whether, running or even strolling lightly.
The 15-degree shoe is referred to as a Comfort Step, or level one shoe, which is great for walking and jogging, but those more serious about their weight loss goals can choose the Balance Step. The level 2 shoe has a 20 degree angle at the tip of the toe which forces the muscles to work even harder. "It is the most aggressive alignment and muscle-use shoe available," Chungshiusa.com says.
"It forces the center of gravity, the body's center of gravity forward, which then forces you to engage your core muscles, your abdominals, your lower back muscles," Dr. Jeffrey Michaelson. a sports medicine specialist says of the raised heel.
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Weightloss Shoes
Chung Shi Footwear
Trend Themes
1. Innovative Weight Loss Footwear - Chung Shi's fitness shoes offer a novel way to stimulate and build muscles, aiding in weight loss.
2. Built-in Pilates System - Chung Shi's footwear incorporates a unique Pilates System to enhance muscle activation and metabolism.
3. Specific Muscle Targeting - Chung Shi's shoes feature rocker soles and elevated heels to target and engage muscles that are usually overlooked.
Industry Implications
1. Athletic Footwear - The athletic footwear industry could explore incorporating innovative features, such as a built-in Pilates System, to provide enhanced fitness benefits for consumers.
2. Weight Loss and Fitness - Chung Shi's weight loss shoes present an opportunity for the weight loss and fitness industry to develop products that specifically target muscle activation and metabolism for improved weight loss results.
3. Sports Medicine and Rehabilitation - Sports medicine specialists can explore the potential of Chung Shi's shoes for muscle activation and rehabilitation purposes, as the unique design engages core and back muscles.