American fast food chain Red Robin will introduce the Wedgie burger to their menu for a limited time as a healthier option. The 450-calorie burger will be a patty inside a wedge of lettuce and will be available at the fast food chain until February 7, 2016.
The Wedgie Burger will feature a six-ounce beef patty, tomato, bacon, guacamole and red onions on a "bun" made of lettuce. For the combo option, the Wedgie Burger is served with a side salad by default rather than the usual side of bottomless fries.
The Wedgie Burger is a great example of fast food chains working to modernize their menu in order to appeal to health conscious consumers and win over discerning millennials.
Fast Food Lettuce Burgers
Red Robin Will Sell the 'Wedgie Burger,' A Patty Inside Lettuce
Trend Themes
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Healthy Fast Food — The Wedgie Burger represents a trend towards healthier options in the fast food industry.
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Menu Innovation — Fast food chains are exploring new and inventive menu options, such as burgers without traditional buns.
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Millennial Marketing — Red Robin's introduction of the Wedgie Burger shows a focus on catering to the preferences of millennial consumers.
Industry Implications
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Fast Food — The fast food industry is embracing healthier alternatives to traditional menu items.
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Food Service — The introduction of the Wedgie Burger indicates a trend towards offering more variety and customization in food service establishments.
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Health and Wellness — The Wedgie Burger aligns with the growing demand for healthy dining options and could disrupt the health and wellness industry.