The Wayfair Decorify app is an immersive shopping solution for consumers to help them enjoy an intuitive method of finding the right products for their space.
The app works by being uploaded with a photo of a space before going to work transforming it digitally with an array of products available for purchase. This will provide consumers with an intuitive way to shop products rather than having to make assumptions with how they might appear in their home upon purchase.
The Wayfair Decorify app encourages users to play around with it and provides an array of themed to choose from like Modern, Traditional, Bohemian, Farmhouse, Rustic, Glam, Industrial and more. The final result will be overlaid with digital touch points for referral to purchase.
Housewares Retailer Design Apps
The Wayfair Decorify App Digitally Transforms Spaces for Shopping
Trend Themes
1. Immersive Shopping - Implementing immersive shopping experiences through digital transformation of physical spaces.
2. Intuitive Product Selection - Developing apps or tools that allow consumers to digitally visualize and select products for their spaces.
3. Themed Decor Customization - Offering themed options for consumers to digitally customize their home decor based on specific styles and aesthetics.
Industry Implications
1. E-commerce - E-commerce retailers can leverage digital tools to create immersive and intuitive shopping experiences for customers.
2. Interior Design - Interior design professionals can utilize digital platforms to help clients visualize and customize their spaces with different decor themes.
3. Augmented Reality - Companies specializing in augmented reality technology can collaborate with retailers to develop interactive apps for digital space transformations and product selection.