The Wawa catering program is being launched thanks to a new partnership with ezCater to help businesses more easily access food and drinks for all their corporate needs.
The program will enable workplaces to order the convenience store's signature hoagies, breakfast sandwiches, coffee, donuts, chips and much more from all of its 1,100 locations. The program is positioned as the perfect way to help workplaces keep employees satiated and ensure foods are available when hunger strikes. The launch of the program on the ezCater platform will also help to expedite access for administrators.
Director of Digital Experience Steve Hackett spoke on the Wawa catering program saying, "Thanks to this new partnership with ezCater, we now have the ability to reach more business customers with our fresh offers, perfect for breakfast, meetings, and corporate events. We see this as a great way to provide even more convenience to the business community."
Convenience Store Catering Services
The Wawa Catering Program is Launching with ezCater
Trend Themes
1. Convenience Store Catering - More convenience stores are likely to enter the catering industry to meet the needs of businesses as a result of increased demand for easy-to-order business catering services.
2. Digital Partnership Programs - Other convenience store chains may collaborate with digital platforms to launch similar competitive business catering programs for corporate workplaces.
3. Automated Corporate Services - There may be an uptick in automated food and beverage ordering services for corporate workplaces, such as vending machines and self-checkout kiosks.
Industry Implications
1. Convenience Stores - Convenience stores that offer catering services will see increased demand from corporate workplaces.
2. Digital Platforms - Digital platforms that offer catering services for corporate events will see an increase in similar partnerships with stores, restaurants, and other caterers.
3. Food and Beverage - The food and beverage industry may experience increased demand from corporate workplaces for catering services, particularly from convenience store chains that offer catering programs.