Wawa launches an all-new dinner menu featuring a wide range of selections including heat and eat express meals to make matters easier. The menu is being tested throughout many different convenience stores located in New Jersey, Pennsylvania, Maryland, Florida, Virginia, and Delaware. It is available in store locations but also for delivery and curbside pickup as well.
There are six heat and eat meals available including the options of a penne chicken Alfredo with broccoli. chicken and broccoli, spicy boneless wings, chicken breast, penne pasta with meatballs, macaroni and cheese with BBQ pulled pork. There are also Kids meal options as well, featuring junior hoagies with turkey, a small mac and cheese, small chicken noodle soup, and more.
Ready-to-Eat Dinner Style Meals
Wawa Launches Six Heat and Eat Meal Options
Trend Themes
1. Ready-to-eat Meal Options - Opportunity for innovative meal kits and prepared food companies to offer convenient and customizable heat and eat meals.
2. Convenience Store Dining - Potential for convenience store chains to expand their offerings and create dine-in spaces for customers to enjoy ready-to-eat meals.
3. Curbside Pickup and Delivery - Disruptive potential for restaurants and meal delivery services to provide heat and eat meal options for customers who prefer contactless dining experiences.
Industry Implications
1. Food Delivery - Opportunity for food delivery platforms to partner with convenience stores and offer ready-to-eat meal options for delivery.
2. Meal Kit Delivery - Innovation opportunity for meal kit companies to expand their offerings and include heat and eat meals in their subscription services.
3. Convenience Store Chains - Potential for convenience store chains to collaborate with food manufacturers and offer a wider range of ready-to-eat heat and eat meals to cater to time-crunched customers.