Watsons partnered with the Pantone Color Institute to create Watsons Evergreen, an official brand colour introduced to mark the retailer’s 185th anniversary. The vivid blue-green hue was designed to evoke vitality, care and reassurance while reflecting both the company’s heritage and its future-facing identity.
The colour will appear in a global campaign rolling out across 16 markets in Asia, Europe and the Middle East. Watsons Evergreen will be incorporated into customer and community activations, alongside a curated product range, helping unify the retailer’s visual assets, communications and in-store experiences across regions.
For consumers, a named signature colour can strengthen brand recognition and make assortments and messaging feel more cohesive. The partnership reflects a broader trend of retailers using proprietary colours as strategic branding tools to communicate wellbeing, reinforce trust and build an emotional connection with customers at scale.
Branded Evergreen Colors
Watsons and Pantone Have Created Watsons Evergreen
Trend Themes
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Proprietary Brand Colors — Retailers are turning signature hues into recognizable assets that unify packaging, campaigns, store design and digital touchpoints while strengthening emotional recall.
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Wellness-led Visual Identity — Color systems associated with vitality, care and reassurance are creating new ways for brands to signal wellbeing without relying solely on product claims.
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Global Campaign Cohesion — Region-spanning visual assets give multinational retailers a scalable method for maintaining brand consistency while adapting activations to local markets.
Industry Implications
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Retail — Named color identities offer retailers a differentiated branding layer that can connect assortments, loyalty experiences and store environments under one cohesive signal.
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Beauty and Personal Care — Curated product ranges built around distinctive brand colors can make wellness, self-care and trust cues more visible across crowded beauty shelves.
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Branding and Design — Collaborations between brands and color authorities are expanding the role of color strategy into proprietary intellectual and experiential brand systems.