The Pantone Matching System is undoubtedly the most famous color definition/measurement standard in the world. Its fascination goes right beyond the boundaries of graphic and fashion designers, architects and creatives in general, reaching a various range of objects and gadgets, such as mugs, chairs, blankets and stationery items.
American Photographer Paul Octavious took it to the next level. He recently started a new project on his Instagram page, trying to match Pantone color swatches with real colors in everyday life scenes. Every image shows the Pantone swatch paired just next the actual reference, whether it is a tracksuit, a cup of coffee, a flower or a giant watermelon.
This is a peculiar project destined to go viral.
Color Matching Photography
Photographer Paul Octavious Finds Pantone Matches in Real Life
Trend Themes
1. Color-matching Photography - This trend showcases the fascination with matching Pantone color swatches with real colors in everyday life scenes, creating visually compelling images.
2. Pantone Matching System - The continued popularity of the Pantone Matching System extends beyond the boundaries of graphic and fashion designers, creating opportunities for innovative color-matching products and solutions.
3. Visual Representation - The use of visual representation to match Pantone color swatches with everyday objects opens up opportunities for creative marketing campaigns and product design.
Industry Implications
1. Photography - This trend presents an opportunity for photographers to explore and experiment with color-matching techniques in their work.
2. Graphic Design - The widespread use of the Pantone Matching System in graphic design creates a demand for innovative tools and technology that streamline the color-matching process.
3. Fashion and Home Decor - The fascination with Pantone color swatches offers an opportunity for fashion designers and home decor manufacturers to incorporate accurate color-matching into their products and collections.