Loop introduced itself as a circular shopping platform where consumers could shop online, receive products in waste-reducing packaging and return the plastic-free containers in the mail. Loop began testing its platform in the spring of 2019, making it possible for consumers to purchase ice cream in metal tins and mayonnaise jars that are glass rather than plastic.
Now, Loop is seeing that companies and consumers alike are continuing to demand ways to address packaging waste that are convenient and accessible. Later this year, Loop products are coming to Walgreens and Kroger in the United States, Carrefour in France, Tesco in the UK and Loblaw's in Canada.
Often, the onus falls on consumers to handle packaging material waste but this initiative has the potential for retailers to help share the responsibility.
Zero-Waste CPG Packaging
Loop's Waste-Reducing Packaging is Being Introduced to Retail
Trend Themes
1. Circular Shopping Platform - The trend of circular shopping platforms offers opportunities for businesses to reduce packaging waste and create innovative reusable packaging solutions.
2. Convenient Packaging Waste Solutions - The demand for convenient and accessible packaging waste solutions presents an opportunity for businesses to develop easy-to-use, zero-waste packaging options.
3. Retailers Taking Responsibility for Packaging Waste - The shift towards retailers taking responsibility for packaging waste provides an opportunity for businesses to collaborate with retailers and develop sustainable packaging solutions.
Industry Implications
1. CPG (consumer Packaged Goods) - The CPG industry can capitalize on the zero-waste packaging trend by offering innovative reusable packaging options to consumers.
2. Retail - The retail industry has the opportunity to partner with circular shopping platforms and offer consumers convenient and sustainable packaging options.
3. E-commerce - The e-commerce industry can embrace the circular shopping trend by incorporating zero-waste packaging solutions into their delivery models.