PepsiCo and Loop Have Launched a Reusable Product Packaging Pilot
Michael Hemsworth — May 18, 2019 — Eco
The amount of packaging that's created is continuing to create concern on a global scale, which is seeing new reusable product packaging initiatives like this one from PepsiCo and Loom come about. The partnership pilot project is being offered in Paris and consists of the Quaker Cruesli Chocolat Noir and Tropicana Orange Juice products. Each one is packaged in reusable containers that are collected after consumption to be cleaned and reused to eliminate packaging that's simply disposed of.
The new reusable product packaging pilot project was explained by General Manager at PepsiCo France Bruno Thevenin who said, "The Loop system really is about testing a possible model for reinventing packaging, which is a key area of focus for PepsiCo as we look to reduce, reuse and rethink our plastic packaging. Loop is exciting because it overcomes some of the challenges of reusable containers, making them more convenient and conducive to modern living."
The new reusable product packaging pilot project was explained by General Manager at PepsiCo France Bruno Thevenin who said, "The Loop system really is about testing a possible model for reinventing packaging, which is a key area of focus for PepsiCo as we look to reduce, reuse and rethink our plastic packaging. Loop is exciting because it overcomes some of the challenges of reusable containers, making them more convenient and conducive to modern living."
Trend Themes
1. Reusable Product Packaging - The rise of reusable product packaging initiatives provides opportunities for businesses to reduce waste and improve sustainability.
2. Circular Economy - The implementation of reusable containers in the packaging industry supports the transition towards a circular economy, where resources are used more efficiently.
3. Convenience and Sustainability - The development of more convenient and user-friendly reusable packaging options presents opportunities to align consumer demands for convenience with sustainable practices.
Industry Implications
1. Food and Beverage Packaging - The food and beverage packaging industry can seize the opportunity to innovate and develop reusable packaging solutions, reducing environmental impact.
2. Recycling and Waste Management - Companies in the recycling and waste management sector can capitalize on the demand for reusable packaging by offering collection, cleaning, and reuse services.
3. Packaging Technology - Innovations in packaging technology can enable the implementation of reusable product packaging systems, enhancing sustainability across various industries.
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