RB is Offering Products in Sustainable Packaging Via Loop's Platform
Laura McQuarrie — May 22, 2019 — Eco
References: rb & prnewswire
Health and hygiene company Reckitt Benckiser (RB) has committed to becoming a founding partner of the Loop program, which means that consumers will be able to purchase familiar products in sustainable packaging through the circular shopping platform. RB consumer brands like Airborne, Move Free, MegaRed and Neuriva will be available to order on the Loop platform and delivered in a tote that can be returned so that the containers can be cleaned, refilled and reused once empty.
In this way, consumers will be able to make the most of waste-free, eco-friendly packaging for products that support everything from balanced immune systems to heart, brain, joint and eye health.
This forward-thinking approach to sustainability reflects RB's goal to make all of its product packaging recyclable or reusable by the year 2025.
In this way, consumers will be able to make the most of waste-free, eco-friendly packaging for products that support everything from balanced immune systems to heart, brain, joint and eye health.
This forward-thinking approach to sustainability reflects RB's goal to make all of its product packaging recyclable or reusable by the year 2025.
Trend Themes
1. Circular Shopping - Opportunity for businesses to participate in circular shopping platforms for eco-friendly packaging solutions
2. Sustainable Packaging - Innovations in sustainable packaging practices to reduce waste and support environmental conservation
3. Health and Wellness Products - Increasing demand for eco-friendly packaging amongst consumers of health and wellness products
Industry Implications
1. Consumer Goods - Consumer goods companies have an opportunity to participate in circular shopping platforms such as Loop to offer sustainable packaging for their products
2. E-commerce - E-commerce industry can explore circular shopping platforms as a potential solution for reducing packaging waste
3. Sustainability - The sustainability industry can benefit from evolving it's packaging practices to meet the growing demand for eco-friendly products
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