Graphic design brand 'Biles Inc' was recently appointed by Warner Edwards to create branding for its super premium gin. Countless preparation and pitching by the design label resulted in these extremely elegant bottles.
Considering the Warner Edwards aesthetic, Biles Inc designed bottles for the brand's Dry, Elder-flower, Rhubarb and Sloe gin. Working with gin that is "uncompromisingly good," Biles Inc coated the new bottles in hand drawn-looking artwork that mirrors the appeal of filigree when standing far enough away from the bottle. Written between the artwork on the bottles are sayings like "Curiosity killed the cat" and "United in Spirit."
Using the the story behind the Warner Edwards brand, Biles Inc was able to create branding that is rich and deep.
Filigree Gin Branding
Biles Inc Has Given Warner Edwards Bottles a New Sophisticated Look
Trend Themes
1. Sophisticated Gin Branding - Graphic design brands are being hired to create elegant and stylish branding for premium gin, opening up opportunities for innovation in the luxury liquor market.
2. Hand-drawn Bottle Artwork - Hand-drawn-looking artwork is being used to design liquor bottles, presenting a unique opportunity for artists and designers to collaborate with liquor brands and create unique packaging.
3. Curated Gin Sayings - Incorporating witty and clever sayings on gin bottles is becoming a popular trend in branding, providing an opportunity for copywriters and creatives to collaborate with liquor companies.
Industry Implications
1. Graphic Design - Graphic design firms have the opportunity to work with luxury liquor companies to create sophisticated branding that appeals to high-end consumers.
2. Art and Design - Artists and designers can collaborate with liquor companies to create unique and hand-drawn bottle artwork that stands out in a crowded market.
3. Copywriting - Copywriters and creatives can work with liquor brands to incorporate clever sayings and phrases on gin bottles, appealing to consumers looking for a unique and witty drinking experience.