The McCain Waffle Fries are a new offering from the brand in the UK that are sure to help satisfy consumers who are looking for foods with a restaurant-inspired flavor. The fries are inspired by the lattice fries you'd find in a quick service restaurant and will enable consumers to recreate their favorite meals from the comfort of home. The fries will be available in convenience stores in 550 gram bags at a price point of £1.99.
McCain Marketing Director Mar Hodge spoke on the McCain Waffle Fries saying, "We know that now, more than ever, consumers are shopping for the ‘at-home’ restaurant as families turn to replicating their favourite restaurant-style experiences at home and Waffle Fries are the perfect side or sharer to accompany these types of meals."
Casual Dining-Inspired Potato Products
The McCain Waffle Fries are Great with Any Meal
Trend Themes
1. Restaurant-inspired Foods - Creating convenient, at-home versions of restaurant-inspired dishes, like lattice fries, provides consumers with a taste of the dining-out experience in the comfort of their own home.
2. Convenience Store Snacks - Convenience stores are capitalizing on the demand for easy-to-make, flavorful snacks by offering products like McCain Waffle Fries, providing consumers with a convenient way to satisfy their cravings.
3. At-home Dining Experiences - With more people opting to dine at home, products like McCain Waffle Fries allow consumers to recreate their favorite restaurant meals, shifting the dining experience from out-of-home to in-home.
Industry Implications
1. Frozen Foods - The frozen food industry can tap into the demand for restaurant-inspired flavors by offering innovative products like McCain Waffle Fries that bring the enjoyable and convenient dining experience to people's homes.
2. Convenience Stores - Convenience stores have an opportunity to attract customers seeking quick and tasty snacks by stocking products like McCain Waffle Fries, enabling people to easily enjoy restaurant-inspired flavors on-the-go.
3. Food Retail - Food retailers can leverage the trend of at-home dining experiences by offering products like McCain Waffle Fries that allow consumers to replicate their favorite restaurant meals, providing a unique selling point for their establishments.