The VSCO platform will now let users post video content, and the new capabilities are currently being released for iOS users, with Android Compatibility following shortly after. Video posting capabilities come as the platform is making a concerted effort to increase social interaction. The VSCO platform previously had video editing features, and state that the use of those tools increased significantly over the course of the year.
In order to post a video, users can go through the editing process, then following that they have the ability to post videos from a camera roll.
Since video editing increased significantly, the ability to post video content could increase enginemen on the platform. additionally providing editing features allow users to customize content before its posted.
Social Media Video Features
The VSCO Platform Added Video Posting Capabilities for iOS Users
Trend Themes
1. Social Media Video Content - The trend of integrating video content on social media platforms is increasing and could disrupt the traditional text and image-based methods of social interaction.
2. Mobile Video Editing - The trend of mobile video editing provides opportunities for new applications and features, which could disrupt traditional desktop video editing software.
3. Enhanced User Interaction - The trend of enhancing user interaction through new social media features, like video editing and posting, could disrupt the current social media landscape and offer new opportunities for engagement.
Industry Implications
1. Social Media - Social media companies can benefit from incorporating video editing and posting features as a way to increase user engagement and satisfaction.
2. Video Editing Software - The video editing software industry could be disrupted by the trend of mobile video editing, as users increasingly turn to handheld devices for content creation.
3. Smartphone Technology - The trend of mobile video editing and sharing highlights the importance of smartphone technology in facilitating the creation and distribution of user-generated content.