The Volkswagen Genuine Parts campaign appears to have been put together by MacGyver, or at least with his help. Each print ad involves something that had to be fixed. Instead of fixing it the proper way, however, people have decided to get creative. For instance, in place of a classic swing seat, someone has attached an outdoor plastic chair. And a broken faucet has been replaced with a modified tea kettle. Considering that these tweaks don't revolve around life-threatening situations, they are more sad than impressive.
Conceived and executed by the South African branch of advertising agency Ogilvy, the Volkswagen Genuine Parts campaign was art directed by Katie Mylrea and Justin Enderstein with creative direction by Jamie Mietz and photography by Guy Nevling. It reads, "Just because it works, doesn’t mean it’s fixed."
MacGyver-Like Maneuver Ads
The Volkswagen Genuine Parts Campaign Involves Fast and Cheap Fixes
Trend Themes
1. Creative Fixes - Opportunity for products or services that offer alternative and unconventional solutions to common problems.
2. Resourcefulness Advertising - Opportunity for marketing campaigns that highlight the ingenuity and resourcefulness of everyday people.
3. Alternative Innovation - Opportunity to disrupt traditional repair and replacement industries by offering unconventional yet effective solutions.
Industry Implications
1. Marketing and Advertising - Opportunity for creative agencies to develop campaigns that celebrate innovation and resourcefulness.
2. Home Improvement - Opportunity for companies in the home improvement industry to promote innovative and affordable alternatives to traditional fixes.
3. Automotive Parts - Opportunity for automotive parts manufacturers to emphasize the quality and effectiveness of genuine parts as a superior fix.