Sanderson Farms is setting itself apart as the first of its kind in the chicken industry to offer voice-activated recipes with an Amazon Alexa skill and a Google Home experience for smart speakers. With the aid of these voice assistants, consumers can now benefit from hands-free help in the kitchen with directions for how to make dishes like garlic parmesan chicken wings and Mediterranean chicken thighs.
With these smart speaker skills, consumers are able to tap into more than 170 different recipes with a compatible Google Home or Amazon Echo device.
As well as offering voice-activated recipes, Sanderson Farms is developing other resources to share, such as cooking tips, frequently asked questions and even recipe ideas that can be prepared using different cuts of chicken. According to Hilary Burroughs, Sanderson Farms Director of Marketing, "We eventually want to get to a point where a consumer can open the fridge and tell their smart speaker what they have available, and the smart speaker will suggest a recipe based on those ingredients."
Voice Assistant-Activated Recipes
Sandersom Farms' Voice-Activated Recipes Simplify Cooking
Trend Themes
1. Voice-activated Recipes - The rise of voice-activated recipes for smart speakers creates opportunities for food and tech industries to collaborate and create new innovative products.
2. Smart Speaker Skills - The development of smart speaker skills that can provide cooking tips, frequently asked questions, and customized recipe suggestions opens up opportunities for consumer goods companies to enhance customer experiences through voice assistants.
3. Personalized Recipe Suggestions - The trend towards personalized recipe suggestions based on a user's available ingredients offers opportunities for food companies to develop new products and features that cater to individual preferences and lifestyles.
Industry Implications
1. Food Industry - The food industry can leverage the rise of voice-activated recipes to create more engaging experiences for consumers and boost sales of their products, while adapting to the growing trend of smart speakers in households.
2. Tech Industry - The tech industry can partner with food companies to develop more sophisticated voice assistant technology that can recognize and respond to specific ingredients and cooking preferences for an enhanced user experience.
3. Consumer Goods Industry - Consumer goods companies can leverage the development of voice assistant technology to build stronger relationships with customers and create more customized products and services based on their individual needs and preferences.