It simply is not enough anymore for a designer to focus his energy and imagination on a label for a brand of alcohol. Vodka Democracy packaging demonstrates an explosive approach to creating a distinguishable visual identity for a product that involves the reworking of the very vessel.
The clear, glass vodka bottle has been manipulated into the form of an incendiary device, expressed by its aerodynamic contours and the incorporation of stabilizing fins into its cap. It looks as though the container could be launched into the air at a great speed and be capable of keeping to a tight trajectory towards its target.
STUDIOIN of Moscow dreamed up the concept for Vodka Democracy packaging. It came to be amidst the great growth of political tensions between Russia and Ukraine.
Alcoholic Bomb Branding
Vodka Democracy Symbolizes the Power of the People, by Their Beverage
Trend Themes
1. Explosive Packaging - The use of explosive-inspired packaging design to create a unique visual identity for products.
2. Political Branding - Brands incorporating political themes or symbols into their marketing and packaging.
3. Innovative Bottle Design - The creation of unconventional bottle designs that capture attention and differentiate products.
Industry Implications
1. Alcoholic Beverages - Opportunity for alcohol brands to leverage unique packaging designs to stand out in a crowded market.
2. Design and Packaging - Design firms and packaging manufacturers can explore new possibilities in creating visually striking and unconventional product packaging.
3. Political Activism - The intersection of politics and consumer products, allowing consumers to express their political views through their purchasing choices.