Functional Vitamin Smoothies

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Planet Smoothie Created the Defend+ Captain Immunity & More

Planet Smoothie is introducing a series of vitamin smoothies that promise to help people bolster their immune systems in a delicious way. The vitamin-rich smoothies include the Defend+ Antioxidant Avenger, Berry Defender, Captain Immunity and, all of which feature a new Blast supplement.

While the Captain Immunity smoothie shares the taste of strawberries and mango with a creamy base of non-fat milk, frozen yogurt and whey protein, the Antioxidant Avenger gets its vibrant color from leafy greens, passion fruit, mango, pineapple and bananas. Also featuring Defend+ Blast, there's the Berry Defender smoothie with almond milk, orange juice and chia seeds. This trio of vitamin-rich smoothies features a proprietary supplement with 1,000 milligrams of Vitamin C per serving, plus Vitamin D, zinc and antioxidants.
Trend Themes
1. Vitamin-infused Smoothies - Opportunity for businesses to create functional beverages that promote health and wellness by incorporating vitamins into smoothie recipes.
2. Immune-boosting Supplements - Opportunity for companies to develop and market supplements that enhance the immune system, such as Vitamin C, Vitamin D, zinc, and antioxidants.
3. Nutrient-dense Ingredients - Opportunity to capitalize on the growing demand for nutrient-rich foods and beverages by incorporating ingredients like leafy greens, passion fruit, mango, pineapple, and bananas into products.
Industry Implications
1. Health and Wellness - Disruptive innovation opportunity for companies in the health and wellness industry to create and market vitamin-infused smoothies and immune-boosting supplements.
2. Food and Beverage - Opportunity for food and beverage companies to develop new products that offer functional benefits, such as nutrient-dense smoothies and supplements.
3. Nutritional Supplements - Potential for disruption in the nutritional supplements industry by incorporating a combination of vitamins, minerals, and antioxidants into innovative products.

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