Virturant is a virtual, delivery-only restaurant company that helps eateries with extra capacity make the most of underused or unused kitchen staff and operational hours. The startup is centered on helping restaurants increase revenue and profitability with a delivery-only system, especially at a time when many physical locations have had to temporarily—or permanently—shutter their doors.
Virturant brands can be discovered on delivery app platforms like UberEats, Grubhub, Postmates and DoorDash. As Virturant CEO Jon Register describes: "part of our success is that peak ordering demand for delivery is different from peak serving time."
Notably, Virturant provides proven chef-created recipes and packaging to work with supplies and ingredients that are already in stock. Some of the virtual restaurant brands that emerged from Virturant include Uptown Burgers, The French Toastery and Grilled Cheesin.
Virtual Restaurant Start-Ups
Virturant Helps Restaurants Create Virtual Restaurant Brands
Trend Themes
1. Virtual Restaurant Brands - Disruptive innovation opportunity: Helping restaurants utilize underused kitchen staff and operational hours through virtual delivery-only brands.
2. Delivery App Platforms - Disruptive innovation opportunity: Creating innovative delivery systems that cater to the peak ordering demand for delivery, separate from peak serving time.
3. Chef-created Recipes - Disruptive innovation opportunity: Providing proven chef-created recipes and packaging that work with existing supplies and ingredients for virtual restaurant brands.
Industry Implications
1. Restaurant Industry - Disruptive innovation opportunity: Adapting underused kitchen staff and operational hours to create virtual restaurant brands for increased revenue and profitability.
2. Food Delivery Industry - Disruptive innovation opportunity: Developing delivery app platforms that cater to the specific demands of peak ordering time, separate from peak serving time.
3. Packaging Industry - Disruptive innovation opportunity: Creating packaging solutions that complement chef-created recipes and work with existing supplies and ingredients for virtual restaurant brands.