'Sandbox' is the name of a new virtual reality driving experience from Audi that pairs a real-world installation with an immersive virtual playground.
The VR experience for kids of all ages challenges participants to carve their own lines into the sand, which will involve navigating hills, curves and jumps with precision using the new Audi Q5.
In order to make the virtual reality driving simulation accessible to everyone, Audi also created a 360-degree film that is based on a run that one would experience in the Audi Sandbox. The video is shared to Audi Norway's YouTube account and can be experienced with or without a virtual reality headset. For those interested in full immersion, Audi dealers are also providing this experience.
VR Sandbox Expeditions
Audi's Virtual Reality Driving Experience Puts Kids in the Driver's Seat
Trend Themes
1. Virtual Reality Driving Experiences - Creating immersive driving experiences using virtual reality technology presents opportunities for automotive companies to engage with consumers in innovative ways.
2. 360-degree Filmmaking - The development of 360-degree films allows businesses to create immersive content that can be enjoyed with or without virtual reality headsets, opening up new possibilities for entertainment and marketing.
3. Real-world and Virtual Integration - Integrating real-world installations with virtual reality technology provides opportunities for experiential marketing and interactive engagement across various industries.
Industry Implications
1. Automotive - Automotive companies can leverage virtual reality driving experiences to showcase their vehicles and provide unique test drive opportunities.
2. Entertainment - The development of 360-degree filmed content offers new avenues for immersive storytelling and entertainment experiences for consumers.
3. Marketing - Integrating virtual reality technology with marketing campaigns enables businesses to create interactive and engaging experiences that capture the attention of their target audience.