The latest in rewards-based marketing, Viggle is a loyalty program that rewards TV viewers for sharing what they're watching with their social networks. You just have to "check in" to any show on more than 150 channels to earn points, and you'll get gift cards to brands like Best Buy and Starbucks for doing so.
Currently, there are about 150 channels featuring live, recorded and online TV shows that viewers can watch to earn points, according to the Viggle press release. Just download Viggle for your iPhone, iPad or iPod Touch and check in to let your friends know exactly what you're watching. In return, you can use the points you earn to redeem things like movie tickets and gift cards. Brands that have already agreed to participate in the Viggle loyalty program include Burger King, Starbucks, Sephora, Best Buy and Fandango. What's more, users will get access to behind-the-scenes content, exclusive footage and other special bonus offers.
Couch Potato Loyalty Programs
Viggle Rewards You for 'Checking in' to TV Shows
Trend Themes
1. Rewards-based Marketing - Viggle's loyalty program rewards TV viewers for sharing what they're watching, presenting opportunities for brands to engage with a loyal and engaged audience.
2. Social Network Integration - The 'check in' feature on Viggle allows users to share their TV viewing habits, creating opportunities for social media platforms to integrate with television content.
3. Exclusive Content Access - Viggle users can access behind-the-scenes content and exclusive footage, indicating potential for content creators to offer additional premium content to engage viewers.
Industry Implications
1. Advertising - Brands can leverage Viggle's rewards program to advertise their products and services to a dedicated TV-watching audience.
2. Social Media - Social media platforms can integrate with Viggle to enhance the TV viewing experience and extend their reach to engaged users.
3. Content Creation - Content creators can offer exclusive content on Viggle, providing an additional revenue stream and increasing viewer engagement.