In order to make the most of a user's ability to post videos on Instagram, Jägermeister created 'The Insta-Hack.'
Rather than creating videos that were completely separate from one another, the videos featured actions that would happen when scrolling between content posted to the social media platform. For instance, one video featured a bottle with its contents being poured into the frame of the next video, which contained a small chilled shot glass.
There have been dozens of creative Instagram campaigns to play with the network's grid system, tagging feature and the way likes are given out, but The Insta-Hack introduces an entirely new way for users to interact with branded content on social media.
Interconnected Instagram Videos
Jägermeister's 'Insta-Hack' Plays with Videos on Instagram
Trend Themes
1. Interconnected Instagram Videos - Creating interconnected Instagram videos offers a new way for brands to engage with audiences and create unique content that maximizes the platform's features.
2. Interactive Social Media Campaigns - Developing interactive social media campaigns such as 'The Insta-Hack' provides a way for brands to stand out and differentiate from competitors.
3. Synchronized Digital Storytelling - Synchronous digital storytelling, like 'The Insta-Hack,' provides an opportunity for brands to create cohesive narratives across multiple social media platforms.
Industry Implications
1. Alcohol Beverages - Innovative campaigns like Jägermeister's 'The Insta-Hack' can provide opportunities for alcohol beverage companies to create memorable experiences for younger millennial audiences.
2. Digital Marketing - Interconnected Instagram videos and other creative social media campaigns offer new avenues for brands to reach their target audiences and maximize their impact.
3. Social Media Management - As social media becomes increasingly important, companies specializing in social media management can help brands design and execute interactive and innovative campaigns.