There are few companies that can say they receive positive feedback more often than not, but the Victorinox Companion For Life ad campaign proves that there are some. In this case, the print ads have been directly inspired by the appreciation letters that come through the mail. Upon learning about all the amazing 'saved at the last minute' moments this pocket tool has been apart of, Zurich-based ad agency Spillmann/Felser/Leo Burnett decided to use them in the campaign.
From fixing a train wheel brake to saving fishermen and even dislodging a pencil from a grand piano, the Victorinox Companion For Life ad campaign offers some entertaining stories that will encourage people to keep a Victorinox pocket tool on them at all times. It was art directed by Pablo Schencke and Matthias Fürst.
Appreciation Letter Ads
The Victorinox Companion For Life Campaign Focuses on Positive Feedback
Trend Themes
1. Positive Feedback Ads - Opportunity to create ad campaigns inspired by positive feedback letters to promote products and services.
2. Last Minute Savers - Opportunity to highlight unique stories of products or services saving the day in unexpected situations.
3. Everyday Pocket Tools - Opportunity to market pocket tools as essential items for everyday use and problem-solving.
Industry Implications
1. Advertising - Opportunity for ad agencies to leverage positive feedback as inspiration for creative campaigns.
2. Consumer Goods - Opportunity for consumer goods companies to showcase the versatility and usefulness of their products.
3. Musical Instruments - Opportunity for manufacturers in the musical instruments industry to explore product innovations that address common issues like dislodged objects.