Victoria's Secret has launched Five New Secret Embrace Bras. The launch event took place at the huge two-floor VS store in NYC where four of the gorgeous Victoria's Secret Angels, Karolina Kurkova, Alessandra Ambrosio, Izabel Goulart, and Selita Ebanks, were in attendance. The bras are currently available in stores and online. Take a look of the video promo...
Are these actually new? Or just hype?
Implications - Businesses can garner the attention of consumers by claiming to have developed a product that will render certain aspects of lifestyles easier and more comfortable. Companies that can provide an enhanced experience using the same product will appeal to a wide group of consumers. Between the standard or updated version of a commonly used object, consumers will more likely opt for that which is improved.
Secret Embrace
Has Victoria's Secret Reinvented the Bra or is it Just Hype?
Trend Themes
1. New Comfortable Bras - Victoria's Secret has introduced Five New Secret Embrace Bras to provide an enhanced experience for its consumers.
2. Product Hype - Businesses can attract more consumers by claiming to have developed a new and improved version of their products.
3. Opting for Innovation - Consumers tend to choose improved versions of products over the standard or outdated ones.
Industry Implications
1. Fashion Industry - The launch of new and improved bras by Victoria’s Secret can inspire innovation and growth in the fashion industry.
2. Retail Industry - Product hype can be used as a marketing strategy by businesses in the retail industry to attract more customers.
3. Consumer Goods Industry - Consumers preferring innovative and improved versions of products over the standard ones can lead to increased demand for innovative products in the consumer goods industry.